Lifecycle & Growth Marketing Lead - Website CRO (Remote)

The/Studio; Bogotá; À distance; COP 286 451 000 - 413 762 000; Plein temps

Résumé du poste

THE/STUDIO is a fully remote, independent contractor role focused on owning the customer experience from first touch to repeat business. You will shape the website, emails, and lifecycle flows to improve conversion and retention across global audiences.

You will work directly with leadership to influence product roadmaps, messaging, and growth strategies in a fast-moving, outcome-driven environment. Strong English writing and data-informed decision-making are essential.

Qualifications

• 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle.
• Track record of copy and pages built from real customer research.
• Experience building lifecycle or email programs, with revenue results.
• Solid AB testing basics: sample size, primary metric, minimal effect.

Responsabilités

• Own the structure, messaging and conversion of the website and product pages; plan and run tests with changes coordinated with design and engineering.
• Build the customer journey after the first order: onboarding, reorder triggers, win-back and repeat paths; contribute to revenue goals.
• Define positioning and messaging for THE/STUDIO and each product line for different segments across channels.
• Plan, write and run lifecycle and marketing emails as part of customer communication.
• Convert insights from sales calls and customer reviews into copy, tests and page changes.
• Measure impact on revenue and CRM data: conversion rate, repeat revenue and order value.

Connaissances

Website conversion

Copywriting

Lifecycle email

AB testing

End-to-end ownership

Fluent English

Outils

Pipedrive

HubSpot

Description du poste

THE/STUDIO is a fully remote, independent contractor role focused on owning the customer experience from first touch to repeat business. You will shape the website, emails, and lifecycle flows to improve conversion and retention across global audiences.

You will work directly with leadership to influence product roadmaps, messaging, and growth strategies in a fast-moving, outcome-driven environment. Strong English writing and data-informed decision-making are essential.