Chief Growth & Digital Experience Officer

PayJoy; Bogotá; Presencial; COP 164.844.000 - 247.266.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Disability insurance

Vacation days

Co-working travel perk

Professional development perk

Phone/home office allowance

Catered lunches

Descripción de la vacante

PayJoy is seeking a data-driven CRO/UX Optimization Lead to translate insights into measurable improvements across the customer journey. You will own the experimentation roadmap, build segmentation strategies, and collaborate with Marketing, Product, and Engineering to drive high-conversion outcomes.

This is a cross-functional role with a focus on data-driven experimentation, funnel optimization, and scalable personalization across markets.

Formación

• 5–7 years in CRO, digital experience, or D2C/e-commerce.
• Strong CRO and UX principles understanding.
• Diagnose funnel performance and friction points.
• Hands-on with A/B and multivariate testing.
• Develop segmentation and personalization strategies.
• Familiarity with web analytics tools (PostHog/Hotjar).
• Experience with experimentation platforms (Convert/VWO/Optimizely).
• Strong analytical and problem-solving skills; SQL preferred.
• Excellent communication across cross-functional teams.

Responsabilidades

• Own deep understanding of the D2C funnel and drop-off points.
• Combine quantitative and qualitative insights for optimization.
• Translate insights into a prioritized CRO/UX roadmap.
• Build and manage an experimentation backlog by impact and effort.
• Design and execute rigorous experiments with clear hypotheses.
• Analyze results and translate into business recommendations.
• Develop personalization strategies based on behavior and lifecycle.
• Validate incremental impact through controlled experiments.
• Collaborate with Marketing, Product, Engineering and Analytics.

Conocimientos

CRO

UX optimization

A/B testing

Multivariate testing

SQL

Data analysis

Statistical reasoning

Herramientas

PostHog

Hotjar

Convert

VWO

Optimizely

Descripción del empleo

PayJoy is seeking a data-driven CRO/UX Optimization Lead to translate insights into measurable improvements across the customer journey. You will own the experimentation roadmap, build segmentation strategies, and collaborate with Marketing, Product, and Engineering to drive high-conversion outcomes.

This is a cross-functional role with a focus on data-driven experimentation, funnel optimization, and scalable personalization across markets.