Business Development Specialist (Bog)

Hire Horatio Cx; Girardot; On-site; COP 12,000,000 - 20,000,000; Full time

Job summary

Horatio is seeking a driven Business Development Representative to grow the outbound sales pipeline through strategic prospecting and qualification.

Reporting to the Senior BDM, you will conduct account research, multi-channel outreach, and effective opportunity qualification, while managing pipeline in HubSpot.

Qualifications

• Advanced, near-native English proficiency.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Proficiency in CRM software; HubSpot is preferred.
• Experience with CRM, prospecting and engagement tools.

Responsibilities

• Strategic account research to identify high-potential opportunities.
• Outbound prospecting via cold calling, email, and LinkedIn.
• Lead qualification and developing tailored outreach messaging.
• Pipeline management in HubSpot and follow-up to generate qualified meetings.
• Collaborate with Sales and Marketing to refine targeting and outreach strategies.

Skills

English proficiency

Communication skills

Time management

CRM proficiency

Prospecting

Education

Bachelor's degree in Business

Tools

HubSpot

Job description

Position Overview: Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline.

Reporting directly to the Senior Business Development Manager, you'll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification. Key Responsibilities: Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio's ideal customer profile (ICP).

Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities. Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn.

Develop personalized messaging that connects business challenges with Horatio's value proposition. Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies.

Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities. Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets. Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies.

Continuously test new approaches and share insights to improve results. Required Skills/Abilities : Advanced, near-native English proficiency.

Excellent communication and interpersonal skills.

Strong organizational and time management abilities.

Proficiency in CRM software.

Experience with CRM, prospecting and engagement tools; HubSpot is preferred.

Results-driven with a passion for exceeding targets and goals.

• Education and Experience : Experience: Proven experience in outbound sales or business development roles.

Bachelor's degree in Business or a related field is preferred.