Business Development Specialist (BOG)

Horatio; Bogotá ciudad; Vor Ort; COP 39.060.000 - 58.032.000; Vollzeit

Zusammenfassung

Horatio is seeking a driven Business Development Representative to build and optimize our outbound sales pipeline. Reporting to the Senior BDM, you will research strategic accounts, craft personalized outreach, and qualify opportunities.

Required: advanced English, strong communication, CRM experience (HubSpot preferred), and a Bachelor’s in Business or related field. This role emphasizes hunting for new opportunities across Bogotá.

Qualifikationen

• Advanced near-native English required.
• Excellent communication and interpersonal skills expected.
• Strong organizational skills and time management abilities.
• Experience with CRM, prospecting and engagement tools; HubSpot preferred.

Aufgaben

• Strategic Account Research: Identify and prioritize high-potential accounts aligned with ICP.
• Outbound Prospecting: Execute multichannel outreach via cold calling, email, and LinkedIn.
• Opportunity Identification: Leverage signals and market intelligence to identify opportunities.
• Lead Qualification: Conduct conversations to understand needs, assess fit, and generate opportunities.
• Pipeline Management: Maintain records in HubSpot and manage follow-ups toward meeting targets.
• Collaboration: Work with Sales & Marketing to refine targeting and messaging.

Kenntnisse

Advanced near-native English

Excellent communication

Strong organizational

CRM software

Results-driven

Ausbildung

Bachelor's degree in Business or related field

Tools

HubSpot

Jobbeschreibung

Position Overview:

Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you’ll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification.

Key Responsibilities:

• Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio’s ideal customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities.
• Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn. Develop personalized messaging that connects business challenges with Horatio’s value proposition.
• Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies
• Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities.
• Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets.
• Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results.

Required Skills/Abilities:

• Advanced, near-native English proficiency
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• Proficiency in CRM software. Experience with CRM, prospecting and engagement tools; HubSpot is preferred
• Results-driven with a passion for exceeding targets and goals

Education and Experience:

• Experience: Proven experience in outbound sales or business development roles
• Bachelor's degree in Business or a related field is preferred.