Business Development Specialist (BOG)

Hire Horatio CX; Bogotá ciudad; On-site; COP 24,000,000 - 42,000,000; Full time

Job summary

Hire Horatio CX is seeking a driven Business Development Representative to fuel outbound sales momentum. You will conduct strategic account research, craft highly personalized outreach, and qualify opportunities to build a measurable pipeline aligned with our ICP and growth goals.

Reporting to the Senior BDM, you’ll collaborate with Sales and Marketing, manage CRM activity in HubSpot, and execute multichannel prospecting while maintaining accurate records and consistently meeting pipeline

Qualifications

• Experience in outbound sales or business development.
• Advanced English proficiency.
• Proficiency with CRM and prospecting tools (HubSpot preferred).

Responsibilities

• Strategic Account Research: Identify and prioritize high-potential accounts aligned with ICP.
• Outbound Prospecting: Multichannel outreach via cold calling, email, and LinkedIn with personalized messaging.
• Opportunity Identification: Use signals and market intel to find timely opportunities.
• Lead Qualification: Understand prospect needs and assess fit to generate qualified opportunities.
• Pipeline Management: Maintain records in HubSpot and manage follow-ups toward meeting targets.
• Collaboration and Optimization: Work with Sales and Marketing to refine targeting and messaging.

Skills

Advanced English

Communication skills

Time management

CRM software

Results-driven

Education

Bachelor's degree in Business or related field

Tools

HubSpot

Job description

Position Overview:

Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you'll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification.

Key Responsibilities:

1. Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio's ideal customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities.
2. Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn. Develop personalized messaging that connects business challenges with Horatio's value proposition.
3. Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies.
4. Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities.
5. Pipeline Management: Maintain accurate prospect and activity records in HubSpot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets.
6. Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results.

Required Skills/Abilities:

• Advanced, near-native English proficiency.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Proficiency in CRM software. Experience with CRM, prospecting and engagement tools; HubSpot is preferred.
• Results-driven with a passion for exceeding targets and goals.

Education and Experience:

• Experience: Proven experience in outbound sales or business development roles.
• Bachelor's degree in Business or a related field is preferred.