B2B Revenue Growth & GTM Leader (Remote)

Pavago; Colombia; Remote; COP 382,153,000 - 636,922,000; Full time

Job summary

Pavago is seeking a Head of Sales & Marketing to own the commercial engine for B2B growth, operating remotely with U.S. business hours. This senior leadership role blends revenue strategy with hands-on execution to build scalable GTM systems that drive pipeline and revenue.

You will define ICP, messaging, and go-to-market plans while leading and developing sales and marketing teams. You’ll oversee demand generation, outbound, inbound, and paid channels, and provide rigorous forecasting and

Qualifications

• 7+ years of sales and/or marketing experience.
• 3+ years in a sales, marketing, or revenue leadership role.
• Demonstrated experience building and scaling revenue functions.
• Strong understanding of B2B sales and marketing funnels.
• Experience managing commercial teams and budgets.
• Strong knowledge of pipeline generation, CAC, LTV, and revenue.

Responsibilities

• Develop and execute the overall sales and marketing strategy.
• Own revenue, pipeline, customer acquisition, and conversion targets.
• Lead and develop sales and marketing teams.
• Define ICP, positioning, messaging, and go-to-market strategy.
• Build scalable sales processes, playbooks, and operating systems.
• Monitor the full funnel from lead generation to close.
• Own forecasting, pipeline reviews, and revenue reporting.
• Identify funnel bottlenecks and improve conversion rates.

Skills

Sales leadership

Marketing leadership

B2B sales

Revenue growth

Funnel optimization

Budget management

Executive communication

Data analytics

Forecasting

Job description

Pavago is seeking a Head of Sales & Marketing to own the commercial engine for B2B growth, operating remotely with U.S. business hours. This senior leadership role blends revenue strategy with hands-on execution to build scalable GTM systems that drive pipeline and revenue.

You will define ICP, messaging, and go-to-market plans while leading and developing sales and marketing teams. You’ll oversee demand generation, outbound, inbound, and paid channels, and provide rigorous forecasting and