B2B Growth Marketing Lead (HubSpot) - Remote

Logical Media Group; Medellín; Remote; COP 190,834,000 - 286,250,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Paid time off

Flexible Fridays

Remote work option

Mentorship opportunities

COVID-safe gatherings

Job summary

Logical Media Group is seeking a B2B Growth Marketing Manager to drive high-impact CRM and omni-channel strategies for client journeys. You will collaborate with cross-functional account teams to design and execute marketing programs, aligning with client goals and KPI targets.

Focus areas include email, landing pages, forms, and robust reporting, with emphasis on data hygiene and CRM integration between platforms such as HubSpot, Salesforce, Marketo, and Pardot.

Qualifications

• Experience implementing and optimizing CRM-driven customer journeys.
• Ability to operationalize multi-channel programs and measure KPIs.
• Familiarity with data hygiene, lead scoring, and reporting processes.

Responsibilities

• Collaborate with cross-functional account teams to execute high-impact initiatives and consumer journeys.
• Develop cross-channel programs aligned to customer journey insights and analytics.
• Oversee creation of emails, landing pages, forms, and reports to optimize marketing performance.
• Build multi-channel reports and define account success while identifying optimization opportunities.
• Maintain data hygiene and manage integrations between marketing and sales platforms.

Skills

HubSpot CRM

CRM strategy

B2B marketing

Data hygiene

Lead scoring

Cross-functional collaboration

Omni-channel marketing

Tools

HubSpot

Salesforce

Marketo

Pardot

Job description

Logical Media Group is seeking a B2B Growth Marketing Manager to drive high-impact CRM and omni-channel strategies for client journeys. You will collaborate with cross-functional account teams to design and execute marketing programs, aligning with client goals and KPI targets.

Focus areas include email, landing pages, forms, and robust reporting, with emphasis on data hygiene and CRM integration between platforms such as HubSpot, Salesforce, Marketo, and Pardot.