Remote B2B Growth Marketer — SaaS/EdTech Demand Gen

Platzi; Bogotá ciudad, Medellín; A distancia; MXN 420.000 - 660.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Laptop and gear provided

Kindle books

Maternity/Paternity leave

Option pool (company shares)

Vacation: 15 days per year

Online therapy sessions

Team syncs in person

Villa Platzi annual gathering

Descripción de la vacante

Platzi is seeking a hands-on B2B marketing specialist to own demand generation, turning content, paid media and landing pages into measurable leads and pipeline.

You will make LinkedIn our main channel to reach HR, L&D and tech leaders, and you will shape how we experiment to grow faster across channels.

This is a remote-friendly, globally distributed role with opportunities to scale growth, collaborate with sales, and impact onboarding and education at scale.

Formación

• 4+ years in B2B marketing, ideally in SaaS or EdTech.

Responsabilidades

• Own B2B social content, keeping LinkedIn 95% focused on business audiences.
• Plan, launch and optimize B2B paid campaigns on LinkedIn Ads and other channels.
• Build and improve landing pages that capture leads for Platzi's SaaS offering.
• Create an experimentation framework to test messaging, audiences, formats and pages.
• Track every piece of content and campaign through to sales opportunity.
• Adapt campaigns and budget to increasingly longer B2B sales cycles.

Conocimientos

B2B marketing

LinkedIn Ads

Paid media management

GA4 / HubSpot

Landing page optimization

A/B testing

Content writing for HR/L&D

Sales collaboration

Herramientas

GA4

HubSpot

Descripción del empleo

Platzi is seeking a hands-on B2B marketing specialist to own demand generation, turning content, paid media and landing pages into measurable leads and pipeline.

You will make LinkedIn our main channel to reach HR, L&D and tech leaders, and you will shape how we experiment to grow faster across channels.

This is a remote-friendly, globally distributed role with opportunities to scale growth, collaborate with sales, and impact onboarding and education at scale.