Marketing jobs in Canada
Senior Marketing Automation Manager
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Connect with headhunters to apply for similar jobsDigital Marketing Specialist
University of British Columbia
2026 Winter Co-op Marketing and Sales Operations, GM Envolve
General Motors of Canada
2026 Winter Co-op Retail Marketing
General Motors of Canada
Healthcare Product Marketing Manager (Bilingual)
Total System Services
Senior Marketing Automation Manager
Job summary
A leading marketing solutions provider in Toronto is seeking a Marketing Specialist with expertise in campaign management and automation. The ideal candidate will have strong experience with Marketo, excellent communication skills, and a detail-oriented mindset. Key responsibilities include implementing email nurture campaigns, conducting A/B testing, and optimizing campaigns to improve ROI. This role provides competitive benefits including a day off on your birthday and enhanced health coverage.
Benefits
Qualifications
- Experience in a B2B marketing role is a plus.
Responsibilities
- Use Marketo to implement new marketing campaigns and programs.
- Manage and monitor multiple nurture programs.
- Integrate campaign activity with our CRM to improve information quality.
- Monitor, manage, and optimize campaigns using analytics.
Skills
Tools
- Use Marketo to implement new campaigns and programs (email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.
- Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.
- Implement A / B testing campaigns to identify the best performing setups.
- Integrate campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.
- Integrate and manage relevant third-party software (GotoWebinar) with Marketo.
- Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.
- Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.
- Help implement new product features to enhance Marketo’s functionality.
- Work collaboratively with other departments to ensure automated campaigns achieve company goals.
- Experience with Marketing Automation software (preferably Marketo)
- Strong email marketing and campaign experience
- Strong communication skills
- Analytical and detail orientated
- Excellent time management, and ability to meet deadlines
- Experience in a B2B marketing role
- Experience with CRM software (Salesforce)
- Day off on your birthday
- Enhanced Benefits with Health and Dental Coverage
- We offer a Registered Retirement Savings Plan (RRSP) Matching Program
- Downtown Location
- Vacation Days increase after 2 and 5 years’ service
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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