Staff Technical Marketer

HRB; Toronto; On-site; CAD 140,000 - 180,000; Full time

Job summary

A leading care platform based in Toronto seeks a Staff Technical Marketer to lead growth for its core platform. The role emphasizes a hands-on approach, where you will directly execute and analyze growth initiatives across various marketplaces. Candidates should have over 5 years of experience in growth marketing and proficiency in scripting languages. The competitive salary ranges from $140,000 to $180,000 CAD, based on experience.

Qualifications

• 5+ years in growth marketing, technical marketing, or product marketing roles in SaaS, marketplace, or tech companies.
• Proven experience owning and executing growth programs end‑to‑end.
• Strong analytical skills and comfort making data‑driven decisions.

Responsibilities

• Create, own and execute growth initiatives across acquisition, activation, retention, and monetization.
• Perform hands‑on technical execution including writing SQL and scripts.
• Drive A/B testing, CRO, and funnel optimization initiatives.

Skills

Proficiency in SQL, Python, or JavaScript

Experience with GA4, Mixpanel, or HubSpot

Strong analytical skills

Understanding of acquisition and retention funnels

Ability to work in ambiguity

Education

5+ years in growth or technical marketing

Tools

Analytics platforms

Experimentation frameworks

Job description

This company was founded with one thing in mind: to ensure that anyone in search of care can find it. Our client helps people take care of the things that are closest to their hearts: their homes, their pets, their parents, and their kids.
They are a team of ~30 across Canada - parents, pet lovers, caregivers, builders, and problem‑solvers - supporting millions of users who trust us every year.

THE OPPORTUNITY

As a Staff Technical Marketer, you will lead growth for our client's core platform - a network of 30+ interconnected marketplace products - by combining technical execution, experimentation, and marketing strategy into one highly leveraged role.

This is not a traditional marketing role. You won’t be “handing off” requirements - you will be building, experimenting, analyzing, and iterating yourself.

You’ll own growth end‑to‑end across acquisition, activation, retention, and conversion - partnering deeply with product and engineering while remaining a senior individual contributor who executes directly.

Your work will shape how millions of users discover, engage with, and succeed on their platform.

WHAT YOU’LL DO

• Create, own and execute growth initiatives end‑to‑end across acquisition, activation, retention, and monetization.
• Define and execute growth strategies across multiple marketplaces and technologies.
• Perform hands‑on technical execution across growth workflows including writing SQL and scripts, building automation, and working directly with raw data.
• Build dashboards and metrics to track performance at macro and micro levels.
• Design, run, and evaluate experiments across SEO, paid search, email, lifecycle, content, affiliate, and partnerships.
• Drive A/B testing, CRO, and funnel optimization initiatives.
• Identify growth bottlenecks and systematically test improvements.
• Partner closely with product, engineering, and data teams to understand platform architecture, integrations, and data flows.
• Leverage internal tools and AI systems to drive growth programs.
• Identify opportunities to scale successful programs across products and markets.
• Mentor and collaborate with freelancers, agencies, and vendors to execute efficiently.
• Serve as a senior IC who leads by doing, not just advising.

WHO YOU ARE

• Hands‑on and technical, with proficiency in at least one scripting or query language such as SQL, Python, or JavaScript.
• Comfortable working directly with data, experimentation frameworks, and analytics platforms.
• Fluent in tools such as GA4, Mixpanel, Segment, PostHog, HubSpot, Looker, or similar.
• Strong understanding of acquisition, retention, and conversion funnels.
• Experienced running experiments and interpreting results rigorously.
• Comfortable working closely with engineers and product managers.
• Able to translate between technical systems and marketing outcomes.
• Highly accountable and outcome‑oriented.
• Comfortable operating in ambiguity and fast‑moving environments.
• Motivated by execution, ownership, and impact.

QUALIFICATIONS

• 5+ years in growth marketing, technical marketing, or product marketing roles in SaaS, marketplace, or tech companies.
• Proven experience owning and executing growth programs end‑to‑end.
• Strong analytical skills and comfort making data‑driven decisions.
• Experience with multi‑channel marketing including SEO, paid, lifecycle, content, and partnerships.
• Experience working in complex, multi‑product or multi‑market platforms is a strong plus.

*This is an active posting for an open position.

Compensation: Base salary in the range of $140,000–$180,000 CAD, commensurate with experience and skill alignment.

Use of Artificial Intelligence in Recruitment

hireVouch uses AI tools to support parts of the hiring process such as drafting job descriptions, preparing interview materials, supporting sourcing workflows, and note‑taking.

All interviews, evaluations, and hiring decisions are conducted by members of the hireVouch team or our hiring partners.

Our use of AI is intended to streamline routine processes, promote consistency, and enhance the overall candidate experience. hireVouch is committed to fairness, transparency, and accountability in our hiring practices and regularly reviews the use of AI to help mitigate bias and ensure compliance with applicable laws and evolving best practices.