Social Media & Online Engagement Manager

Sekure Payment Experts; Montreal; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading payment processing company in Montreal is seeking a Social Media & Online Engagement Manager. This role requires expertise in crafting social media strategies to enhance brand awareness, customer engagement, and online reputation. The ideal candidate will have 4-5+ years of experience in social media management, excellent bilingual writing skills, and a knack for data analysis. Join us to make an impact through creative content and effective engagement strategies!

Qualifications

• 4-5+ years of experience managing social media.
• Excellent writing, proofreading, and editing skills in English and Quebecois French.
• Experience with SMBs in financial services is a plus.

Responsibilities

• Develop and execute innovative social media strategies.
• Monitor brand sentiment and lead ORM reports.
• Collaborate internally for content creation and brand messaging.

Skills

Social media strategy

Content creation

Engagement analysis

Project management

Writing skills

SEO knowledge

Data analytics

Multilingual communication

Education

Bachelor's in Marketing, Communications or related field

Tools

Google Analytics

HubSpot

WordPress

Job description

Overview

Overview Join to apply for the Social Media & Online Engagement Manager role at Sekure Payment Experts.

Reporting to the Senior Brand Manager, you’ll be the mastermind behind Sekure’s social media strategy, making sure our brand stays top-of-mind, our customers stay engaged, and our online reputation stays golden. You’ll juggle B2B and recruitment-focused social channels, crafting a content strategy that attracts, retains, and keeps people talking (in a good way, of course).

As Sekure’s Social Media & Online Engagement Manager, you’ll be the driving force behind our social presence, developing strategies that enhance brand awareness, engagement, and online reputation. You’ll work across teams to deliver scroll-stopping content, keep an eagle eye on brand sentiment, and use data-backed wizardry to fine-tune our approach. Your playground awaits!

This hybrid role is perfect for someone who thrives in a fast-paced, collaborative environment that values creativity, experimentation, and strategic thinking. If you love social media, reputation management, and making an impact, it’s time to make your mark!

This role is equal parts creative mastermind, strategist, and digital detective — ensuring Sekure’s brand stays engaging, influential, and ahead of the curve. If you love building online communities, crafting compelling content, and shaping brand stories, this job is for you!

Responsibilities

• Develop and execute bold, innovative social media strategies tailored to B2B growth and recruitment goals.
• Own the social content calendar, ensuring seamless execution of posts, videos, reels, case studies, and whatever fresh format the internet dreams up next.
• Collaborate with the Senior Brand Manager, Creative team, and Growth, Loyalty & Retention Campaign Manager to make sure our organic reach keeps soaring.
• Stay ahead of the trends, analyze competitor moves, and tweak our strategy to keep engagement levels high.

Audience-Specific Channel Mastery

• Recruitment : Facebook, Instagram, TikTok — Hooking ambitious, money-hungry job seekers.
• B2B Customers : Facebook, Instagram — Providing value, deals, and expert support.
• Mixed Audiences : LinkedIn, X, YouTube — Engaging both potential employees and business customers.
• Grow our audience, engagement, and brand presence through targeted strategies.
• Build strong relationships with merchants and job seekers in online communities, forums, and professional groups.
• Partner with People & Culture to ensure our recruitment game is strong and our employer brand shines.

Online Reputation

• Monitor and analyze brand sentiment across social media, review sites, and forums — because perception is everything.
• Lead the biannual Online Reputation Management (ORM) report, tracking trends, competitor benchmarks, and areas for improvement.
• Proactively keep our ratings high and our reputation golden by managing feedback and brand image.
• Dive into engagement metrics, deliver insights, and tweak strategies accordingly.

SEO, Analytics & Digital Growth

• Leverage SEO, hashtags, and backlinking strategies to amplify organic reach.
• Stay plugged into industry trends, digital marketing innovations, and viral movements.
• Optimize organic and paid social campaigns, using data to refine every post, ad, and engagement strategy.
• Work with the Marketing Intelligence team to ensure we’re making smart, data-driven moves.

Internal & Cross-Team Collaboration

• Collaborate with People & Culture to craft killer internal comms and recruitment marketing.
• Ensure all content is brand-approved, legally sound, and on-message.
• Use your expert AI prompting and storytelling skills with ChatGPT, HubSpot Breeze, Soro, translation partners, and the Creative team to craft precise, on-brand content.
• Contribute to brand-building efforts, including content creation, events, and special projects.

Key Skills

• Master of the Social Universe – You know the ins and outs of every social platform, from TikTok trends to LinkedIn thought leadership.
• Content Chameleon – You effortlessly switch tones, voices, and styles to connect with job seekers one moment and B2B execs the next.
• Engagement Alchemist – Turning likes into leads and followers into brand advocates? That’s just another day at the office for you.
• Data Detective – You dig into analytics like a true investigator, uncovering insights that make content smarter, not just prettier.
• Grammar Ninja – Typos and inconsistencies don’t stand a chance against your sharp editorial eye and obsession with perfect copy.
• Social Butterfly – You don’t just post; you build relationships, grow communities, and turn conversations into conversions.
• Crisis Contender – You stay cool under pressure, tackling reputation hiccups and turning negative feedback into opportunities.
• Trend Whisperer – You’ve got a sixth sense for the next big thing in digital marketing — before it hits the mainstream.
• Juggler Extraordinaire – You can balance multiple projects, deadlines, and last-minute requests without dropping the ball.
• SEO Sorcerer – Keywords, backlinks, and algorithm updates? You weave them into content seamlessly, making organic growth look easy.
• Audience Mind Reader – You just get what different audiences want — whether it’s a viral TikTok or a thought-provoking LinkedIn post.
• Process Guru – You love a good workflow, keeping everything organized, on-brand, and running like a well-oiled machine.
• Fearless Experimenter – A / B testing, new content formats, or wild creative ideas? You’re always game to try something new.
• Culture Connector – You know how to rally employees, customers, and stakeholders to create a community that truly feels Sekure.
• Feedback Fanatic – Ego? Never heard of it. You welcome critique as fuel to make your content even stronger.

Qualifications

• Experience, 4-5+ years of hands-on experience managing social media, creating engagement strategies, and keeping brands top of mind.
• Education : Bachelor’s in Marketing, Communications, or a related field is preferred, but skills and portfolio matter more.
• Social media savvy – Familiar with Facebook, Instagram, TikTok, X, LinkedIn, YouTube; experience with SMBs in financial services or payment processing is a plus.
• Analytics & SEO know-how – Experience with Google Analytics, SEMRush, Moz, or BrightEdge to measure and refine content strategy.
• Platform proficiency – Familiarity with HubSpot and WordPress; Meltwater or Sprout is a plus.
• Project management – Pro at juggling multiple projects with experience in ClickUp, Monday, Basecamp, or Planner.
• Writing skills – Excellent writing, proofreading, and editing in English and French, including Quebecois nuances.
• Multilingual – Quebecois French is a must; Spanish is a plus.

Job Details

• Seniority level : Entry level
• Employment type : Full-time
• Job function : Business Development and Sales