Social Media Manager

GO Media; Raleigh; On-site; CAD 50,000 - 70,000; Full time

Job summary

A boutique marketing agency in Newfoundland and Labrador is seeking a dynamic Social Media Manager. The role involves leading social media operations, creating engaging content, and analyzing performance across platforms such as Instagram and Facebook. Ideal candidates will have 2–4 years of experience in social media marketing, strong writing skills, and the ability to manage multiple brand voices. Join a fast-paced team and make a measurable impact for varied clients, while working creatively in a supportive environment.

Benefits

Creative work environment

Opportunities for growth

Diverse client portfolio

Qualifications

• 2–4 years of experience in social media marketing.
• Proven ability to manage multiple brand voices and content calendars.
• Strong writing skills with a flair for caption writing.

Responsibilities

• Lead content ideation and production across various platforms.
• Build and manage monthly content calendars for each client.
• Monitor comments, DMs, and mentions daily.

Skills

Social media marketing

Content creation

Analytical skills

Writing skills

Community management

Tools

Meta Business Suite

Sprout Social

Canva

Adobe Suite

Job description

About GO Media

GO Media is a boutique marketing agency serving a diverse client portfolio spanning orthodontics, aviation, firearms & training, online education, and premium lifestyle brands. We blend performance marketing with creative strategy to drive measurable growth for ambitious brands.

Position Overview

We’re seeking a dynamic, detail-oriented Social Media Manager to lead day-to-day social media operations across our growing roster of clients. This role requires equal parts creative flair and operational discipline. You’ll be responsible for planning, producing, publishing, and optimizing social content that aligns with each client’s brand voice, industry compliance standards, and growth objectives.

This is a hands‑on role with the opportunity to shape how brands show up in the world. You’ll collaborate with creative, strategy, and client services teams to deliver results across a variety of industries, from orthodontic practices to a charter air brokerage and a firearms training facility.

Key Responsibilities

Content Strategy & Production

• Lead content ideation and production across Instagram, Facebook, TikTok, LinkedIn, and emerging platforms such as Reddit.
• Write engaging, brand-aligned captions; source or create visuals (in collaboration with designers, photographers, or on-location as needed).
• Ensure content adheres to brand guidelines, industry compliance, and platform best practices.

Social Calendar Management

• Build and manage monthly content calendars for each client, balancing planned campaigns, promotional priorities, and reactive content.
• Schedule posts via a social media management platform e.g., Later, Sprout Social, Hootsuite, or similar.

Community Management

• Monitor comments, DMs, and mentions daily; respond or elevate per protocols.
• Engage with followers, influencers, and relevant accounts to grow each brand’s online presence.

Analytics & Optimization

• Track performance KPIs and prepare monthly performance reports with insights and improvement recommendations.
• Conduct A/B testing and performance analysis to optimize content and posting strategies.

Client & Internal Collaboration

• Participate in monthly client calls to present social insights and align on upcoming initiatives.
• Collaborate cross‑functionally with creative, paid media, and SEO teams to integrate social into multi‑channel campaigns.

Social Listening & Trends

• Stay on top of platform updates, content trends, and competitive activity.
• Proactively pitch timely content ideas and platform experiments to keep clients ahead of the curve.

On‑Site Content Capture

• Travel occasionally for on‑site shoots, events, or client content days.
• Capture video/photo content using iPhone or DSLR with an eye for storytelling and aesthetic detail.

Qualifications

• 2–4 years of experience in social media marketing (agency or multi‑brand portfolio experience a plus).
• Proven ability to manage multiple brand voices and content calendars simultaneously.
• Strong writing skills with a flair for caption writing, brand tone, and storytelling.
• Proficiency in social media platforms and scheduling tools e.g., Meta Business Suite, Later, Sprout.
• Experience with basic analytics (Instagram Insights, Meta Ads Manager, TikTok Analytics).
• Basic graphic design skills (Canva or Adobe Suite) and mobile video editing experience a plus.
• Photography/video content capture experience.
• Highly organized, responsive, and deadline‑driven.
• Willingness to travel occasionally 1–2x/month for content shoots or client events.

Benefits / Why Join

• Join a smart, fast‑moving team obsessed with driving client success.
• Work on a variety of exciting brands with opportunities to grow your portfolio and skill set.
• Be part of a company that values creativity, accountability, and innovation.