Social Media & Content Strategist (Part time – equivalent of 2-3 days/week)

Myant Inc; Mississauga; On-site; CAD 60,000 - 80,000; Part time

Job summary

A healthcare technology company in Mississauga is seeking a Social Media & Content Strategist to define the brand voice and engage with users on platforms like LinkedIn and Instagram. The role requires 4+ years of marketing experience, with a strong focus on community management and content creation. This part-time position offers competitive salary and growth opportunities in an innovative environment.

Benefits

Competitive salary

Comprehensive benefits

Opportunities for professional growth

Qualifications

• 4+ years of professional marketing experience, with at least 2 years managing social media.
• Experience in healthcare or related sectors.
• High emotional intelligence and empathy.

Responsibilities

• Develop and maintain a social media and content strategy.
• Create and manage content for various social platforms.
• Act as the primary voice of the brand on social media.

Skills

Social media management

Content creation

Community management

Writing skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

HubSpot

Job description

Overview

About Myant: At Myant, our mission is to help people Live Younger, Longer by transforming healthcare from episodic, reactive care to proactive, preventive health management. Through our pioneering connected textiles and continuous monitoring technology, we bridge the gap between individuals, their families, and healthcare providers—creating a world where quality healthcare is more accessible, personalized, and preventative.

Powered by extensive, multidisciplinary R&D, Myant combines expertise in textile science and computing, biometrics, AI, and clinical research to develop technologies that seamlessly integrate into everyday life. Our innovation engine continuously expands the platform’s capabilities, addressing cardiovascular health, stress management, sleep optimization, and more.

With global ambitions, Myant is building a worldwide presence—collaborating with healthcare systems, clinics, researchers, and partners to set a new standard in connected health. Our goal is not just to improve care, but to fundamentally redefine the relationship people have with their health, shifting the focus from sick care to lifelong wellness.

By combining cutting-edge biometric sensing, AI-powered insights, and evidence-based behavioral coaching, Myant helps individuals and healthcare teams work together to prevent disease, optimize wellness, and unlock healthier, longer lives.

Role Overview

The Social Media & Content Strategist will be both a strategist and a daily engager. You will define our voice on social platforms and then bring it to life, building an empathetic and supportive community for our users and their families. The ideal candidate is an experienced marketing professional who looks at a rapidly evolving work environment as an opportunity to own and influence the direction of a brand in an innovative category. You will have significant ownership over how our brand is communicated to the world.

This is a part-time position (equivalent to 2–3 days per week to start), with the potential to grow as our digital footprint expands.

Responsibilities

Strategy Development

• Develop and maintain a social media and content strategy aligned with brand objectives and customer personas.
• Identify key platforms and establish KPIs for performance tracking.

Content Creation & Management

• Own the content calendar: write, schedule, and post content across LinkedIn, Facebook, Instagram, and X (formerly Twitter).
• Create or collaborate on graphics, videos, stories, and other platform-native assets to drive engagement.

Community Management

• Act as the primary voice of the brand on social media.
• Monitor and respond to comments, mentions, and DMs to build community trust and connection.
• Engage thoughtfully with both B2B and B2C audiences, handling sensitive conversations with empathy.

Brand Governance

• Ensure all social media content aligns with brand guidelines, tone, and messaging.
• Be an internal advocate for consistency in how the brand shows up across digital channels.

Reporting & Optimization

• Track performance using analytics tools and report on key metrics.
• Provide insights and recommendations for ongoing improvement of social strategy and execution.

Note: Responsibilities may evolve based on organizational needs. Flexibility is essential in a startup environment.

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 4+ years of professional marketing experience, including at least 2 years managing social media channels and content development.
• Demonstrated experience in healthcare, medical devices, pharmaceuticals, or related technology sectors.
• Strong writing skills with a clear understanding of social media tone and audience engagement.
• Proven ability to manage multiple projects and deliverables simultaneously.
• High emotional intelligence and empathy, with experience in community management.

Preferred:

• Experience with visual and video content creation tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Familiarity with content management and scheduling platforms (e.g., HubSpot, Sprout, Later).
• Experience with blog writing, SEO, or accessibility best practices.
• A personal connection or alignment with Myant’s mission and values.

What We Offer

• A unique opportunity to shape the future of connected healthcare.
• Competitive salary and comprehensive benefits.
• A collaborative, fast-paced environment where innovation and impact go hand-in-hand.
• Opportunities for professional growth in a mission-driven company poised for global expansion.
• Exposure working in one of the most innovative and forward-thinking tech companies.