Social Media and Marketing Associate

Pomme Natural Market; Victoria; Hybrid; CAD 50,000 - 65,000; Full time

Job summary

A local wellness destination in Victoria, BC is seeking a Social Media & Marketing Associate. This hybrid role requires on-site work 2-3 days a week. The candidate should have a passion for health and wellness, alongside strong skills in digital marketing, content creation, and analytics. Responsibilities include developing and executing marketing initiatives across various platforms, managing social media content, and collaborating with the marketing team to enhance brand awareness. Benefits include health and dental coverage, annual wellness credits, and a creative work environment.

Benefits

Annual employee wellness credit

Health and dental benefits

Desirable work environment

Qualifications

• Minimum 3+ years of related experience in marketing.
• Strong graphic design skills and visual eye.
• Ability to track campaign performance and analyze KPIs.

Responsibilities

• Develop and execute marketing initiatives that drive sales.
• Create and manage content for social media and email marketing.
• Implement marketing campaigns across digital and in-store channels.

Skills

Digital marketing platforms

Graphic design tools

Social media management

Email marketing

Copywriting

Education

Degree in Marketing or Communications

Tools

Meta Business Suite

Canva

Sprout Social

Mailchimp

Squarespace

Job description

This is a Hybrid position. On-site work is required 2-3 days/week at our Head Office in beautiful Victoria, BC.

We’re seeking a creative, organized, and detail-oriented Social Media & Marketing Associate with a passion for health, wellness, and community. The ideal candidate is tech-savvy, proactive, and eager to support and help grow Pomme’s ongoing marketing efforts through compelling content and thoughtful, strategy-driven initiatives. This is a support role that contributes across a wide range of marketing activities.

What we stand for

Pomme Natural Market is a 100% locally owned and operated wellness destination. We are an all-natural market that focuses on healthy and ethically sourced food, eco-friendly products, local and organic produce, and specialized vitamins and supplements.

• Our passion for healthy living and the world is contagious, and we lead by example.
• Our service to the customer inspires others in its commitment to excellence.
• Our thirst for knowledge makes us the destination for education about healthy food and supplements in our community.
• Annual employee wellness credit
• Health and dental benefits for full-time positions
• Desirable work environment; Pomme Natural Market's Head Office is located on Fort Street, close to restaurants and shops, with a rooftop deck!

Responsibilities

Reporting to the Marketing Manager, you\'ll help develop and execute marketing initiatives that drive sales while staying true to our brand voice, values, and commitment to wellness.

The Social Media & Marketing Associate will support in the following areas:

• Developing compelling content for various digital platforms, ensuring alignment and consistency with the brand’s voice and messaging.
• Implementing marketing campaigns and promotions across digital and in-store channels.
• Creating and managing content for social media, email newsletters, and other brand touchpoints.
• Designing and producing marketing collateral for both print and digital use (signage, posters, flyers, ads, web graphics).
• Coordinating and supporting the execution of promotions and in-store events.
• Monitoring social media performance, identifying trends, and providing data-driven insights.
• Implementing basic SEO strategies to improve content visibility and drive organic traffic.
• Engaging with our online community across platforms and supporting day-to-day interactions.
• Assisting in the planning, scheduling, and executing targeted social media marketing campaigns.
• Coordinating and executing email marketing campaigns.
• Updating and maintaining website content using CMS platforms.
• Generating performance reports and analyzing ROI to support future strategy.
• Collaborating with vendors, media outlets, and community partners to support promotions and campaigns.
• Contributing to the planning and execution of the annual marketing calendar
• Staying current with marketing trends and tools to help keep content fresh and relevant.
• Providing general marketing support and administrative assistance as needed.

What we are looking for

• Degree in Marketing, Communications, or a related field and/or a minimum of 3+ years of directly related experience. An equivalent combination of education and experience may also be considered.
• Experience in the grocery/retail, and health and wellness industry is an asset.
• Extensive experience withkey digital marketing platforms and tools, includingMeta Business Suite; graphic design tools (Canva/Adobe); social media scheduling and analytics tools (Sprout Social/Google Analytics); email marketing platforms (Mailchimp); and CMS platforms (Squarespace/WordPress).
• Strong graphic design skills and a sharp visual eye.
• Excellent copywriting skills with the ability to write for a variety of marketing channels.
• Experience planning and publishing cross-platform marketing content
• Ability to identify and share relevant, engaging content tailored to different audiences
• Strong understanding of digital marketing principles and content strategy
• Ability to track campaign performance, interpret analytics, and identify key performance indicators (KPIs).
• Project management skills, including the ability to coordinate and manage multiple campaigns simultaneously.
• Highly detail-oriented with exceptional organizational and time management skills.
• Strong analytical, critical thinking, and problem-solving abilities.
• Excellent written and verbal communication skills (English).
• Tech-savvy, curious, and quick to learn new platforms and tools.
• Ability to work independently and collaboratively in a fast-paced team environment.
• Knowledge of current wellness trends and a genuine passion for healthy living.
• Willingness to travel to store locations and occasional availability on weekends.

How to Apply

Please apply directly via LinkedIn or use the link below: