Senior Product Marketing Lead - GTM & Launch

Toast; Canada; Hybrid; CAD 173,000 - 278,000; Full time

Job summary

Toast is seeking a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, messaging, and go-to-market programs. This hands-on role drives launches, competitive strategy, sales enablement, and cross-functional collaboration to translate product strategy into customer value and revenue growth.

The ideal candidate is strategic, execution-focused, and can move from shaping positioning to building launch plans,

Qualifications

• 10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline, with a track record of delivering successful product marketing programs.
• Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth.
• Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys.
• Demonstrated experience creating competitive positioning and sales enablement resources, as well as content and collateral that support integrated marketing and sales initiatives.
• Excellent writing, storytelling, analytical, and project management skills, with the ability to translate complex concepts into compelling customer-centric narratives and drive multiple projects from planning through execution.
• Highly collaborative and hands-on, with the ability to influence cross-functional stakeholders, manage competing priorities, and deliver results in a fast-paced environment.

Responsibilities

• Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.
• Translate complex product capabilities into clear, differentiated messaging that communicates customer value and strengthens our market position.
• Partner with Product and Marketing leadership on pricing, packaging, and go-to-market recommendations informed by customer needs, market insights, and business priorities.
• Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.
• Partner with Product, Sales, Customer Success, and Analytics to gather feedback, identify adoption barriers, and translate insights into actionable recommendations for product, messaging, and marketing programs.
• Develop and execute go-to-market plans for product launches, feature releases, and strategic growth initiatives.
• Build launch frameworks, messaging briefs, and supporting materials that drive awareness, acquisition, adoption, and expansion.
• Partner closely with Demand Generation to translate product positioning into integrated campaigns and full-funnel programs that generate demand, accelerate pipeline, and support revenue goals.
• Develop competitive positioning, competitor insights, battlecards, talk tracks, objection handling, and other resources that help Sales and customer-facing teams
• Build and maintain sales enablement materials that strengthen product understanding and communicate value throughout the customer journey.
• Gather feedback from Sales, Product, and Demand Generation to continuously improve competitive intelligence, messaging, and enablement effectiveness.
• Develop product marketing content and collateral that bring positioning to life across launches, demand generation campaigns, sales motions, and broader marketing initiatives.
• Partner with Content, Creative, Demand Generation, and other Marketing teams to create compelling campaign assets, product narratives, and customer-facing materials.
• Manage deliverables from brief through execution, ensuring messaging consistency, quality, and alignment with business priorities and timelines.

Skills

Product marketing

Go-to-market

Sales enablement

Cross-functional collaboration

B2B marketing

Job description

Toast is seeking a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, messaging, and go-to-market programs. This hands-on role drives launches, competitive strategy, sales enablement, and cross-functional collaboration to translate product strategy into customer value and revenue growth.

The ideal candidate is strategic, execution-focused, and can move from shaping positioning to building launch plans,