Go-To-Market Product Marketing Lead

MaintainX; Canada; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible time off

Comprehensive healthcare coverage

Training and development investments

Competitive salary and equity opportun

Equity opportunities

Job summary

MaintainX is seeking a Product Marketing professional to sit on the Product Marketing team and report to the Director of Product Marketing. You’ll align to product pillars and work with product managers and engineers, translating product language into customer value and sales messaging.

You will own how products reach the market from alpha to GA, plan mid-tier launches end to end, and lead a major workstream on top launches so sales and customer teams are ready on launch day.

Qualifications

• 2–4 years in product marketing or closely related role.
• Go-to-market experience and product launches.
• Ability to translate product and engineering output into sales/customer value.
• Experience marketing B2B software or AI products.

Responsibilities

• Own launches for mid-tier products end to end and lead major workstreams on P1 launches.
• Translate product capabilities into clear buyer value for sales and customers.
• Create collateral, video scripts and enablement to help reps close faster.
• Partner with Demand Gen on campaign messaging and go-to-market assets.
• Use analytics and market research to understand buyers and adoption goals.
• Within 6–12 months, be the go-to person on your products with autonomy to set strategy.

Skills

Product marketing

Go-to-market

Sales enablement

Storytelling

Analytics

Tools

Tableau

Databricks

Salesforce

Job description

MaintainX is seeking a Product Marketing professional to sit on the Product Marketing team and report to the Director of Product Marketing. You’ll align to product pillars and work with product managers and engineers, translating product language into customer value and sales messaging.

You will own how products reach the market from alpha to GA, plan mid-tier launches end to end, and lead a major workstream on top launches so sales and customer teams are ready on launch day.