Senior GTM Marketing Manager for Growth & Launch

Vortex Aquatic Structures International; Pointe-Claire; Hybride; CAD 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Health and dental benefits

RRSP matching

Bonus program

Hybrid work

On-site gym and parking

Education reimbursement

Résumé du poste

Vortex Aquatic Structures International is seeking a Senior Marketing Manager – Go to Market to translate market opportunities and insights into focused strategies that drive growth. Reporting to the VP of Marketing, you will lead GTM strategies across regions and segments, collaborating with Sales, Product, R&D and regional leaders to deliver measurable commercial outcomes.

You’ll define positioning, messaging and channel strategies, launch new solutions, and enable Sales with compelling

Qualifications

• 10+ years of experience in go-to-market, product marketing, category marketing, market development or strategic B2B marketing.
• Experience in a complex B2B environment such as manufacturing, engineered products, construction, infrastructure, recreation, architecture or design.
• Strong strategic and commercial judgment with the ability to turn complex information into clear priorities and action.
• Experience using market research, customer insights, CRM data and performance indicators to guide decisions.
• Strong communication, facilitation and influencing skills.
• Proven ability to lead cross-functional initiatives and manage multiple priorities.
• Bachelor’s degree in Marketing, Business, Commerce or a related field; an advanced degree is an asset.
• Fluency in English is required; professional proficiency in French is strongly preferred.
• Ability to travel within North America and internationally as required.

Responsabilités

• Develop go-to-market strategies for priority markets, customer segments, solutions and growth initiatives.
• Translate market insights, customer needs and business priorities into focused marketing plans and actionable roadmaps.
• Define target audiences, value propositions, positioning, messaging and channel strategies.
• Partner with Regional Directors and Sales leaders to support market development and demand generation.
• Lead the commercialization and launch of new solutions and major initiatives.
• Work with R&D and Product Management to translate product direction into compelling customer and market propositions.
• Guide the development of sales enablement tools, launch materials and buyer-focused content.
• Track market response and commercial results, adjusting strategies based on performance.

Connaissances

Go-to-market strategy

Market research

Cross-functional leadership

Strategic thinking

B2B marketing

Project management

Formation

Bachelor's degree in Marketing/Business/Commerce or related field

Advanced degree preferred

Outils

CRM software

Description du poste

Vortex Aquatic Structures International is seeking a Senior Marketing Manager – Go to Market to translate market opportunities and insights into focused strategies that drive growth. Reporting to the VP of Marketing, you will lead GTM strategies across regions and segments, collaborating with Sales, Product, R&D and regional leaders to deliver measurable commercial outcomes.

You’ll define positioning, messaging and channel strategies, launch new solutions, and enable Sales with compelling