Product Marketing Manager, Operations — GTM & Adoption

Jobber; Toronto; On-site; CAD 98,000 - 133,000; Full time

Benefits offered by this job

Extended health benefits

RRSP/TFSA/FHSA matching

Stock options

Job summary

Jobber is seeking a Product Marketing Manager, Operations to join our Product organization and lead a defined Operations portfolio from positioning to adoption. You will start by understanding customers’ workflows and then craft compelling narratives that connect Jobber’s capabilities to real business value, targeting established SMBs in a competitive market.

You’ll collaborate closely with Product, Sales, Enablement and Lifecycle Marketing to shape packaging, pricing and go-to-market plans,

Qualifications

• Proven track record in software product marketing, including shaping strategy and owning initiatives through launch and post-launch learning.
• Strong storytelling and writing skills: you can turn complex functionality into a clear customer benefit and present a recommendation to practitioners and senior stakeholders alike.
• Sharp commercial judgment: you understand competitive alternatives and switching barriers, and can recommend how to reach an ICP, differentiate an offer and make practical investment trade-offs.
• Analytical confidence: you can frame a business question, self-serve the data, interpret funnel and cohort evidence, and tell observed results apart from causal claims.
• Hands-on experience using AI to improve research, GTM execution, analysis or team processes, and the ability to explain the impact and how you verified the work.
• Experience with SMB software, vertical SaaS, field service or operational workflows is a bonus.

Responsibilities

• Build a deep understanding of how owners, office teams and field crews plan and complete work, combining customer conversations, competitive insight, win/loss feedback and product data to uncover unmet needs, switching barriers and adoption opportunities.
• Craft differentiated stories around the customer journey, making the value tangible through product demos, customer proof and clear messaging from discovery through ongoing use.
• Shape the offer by bringing customer needs, willingness to pay and competitive context into packaging and commercial discussions, and help buyers and customer-facing teams find the right offering for each business.
• Own the GTM plan for your portfolio with Product and the commercial lead, from target customer and proposition to route to market and success measures, and coordinate readiness with Sales, Enablement, Demand Generation and Lifecycle Marketing.
• Improve discovery and adoption beyond launch, partnering with Product, Lifecycle Marketing, Education and Customer Success to help customers get started, realize value and build lasting habits.
• Equip Sales and Success with competitive positioning, customer proof, demos and objection-handling guidance, then bring what you learn about buying barriers back to Product and commercial partners.
• Keep the story consistent across campaigns, landing pages, product experiences and customer conversations, working with Demand Generation, Web and Lifecycle Marketing.
• Connect your work to commercial outcomes such as conversion into the right offering, higher-tier attach and meaningful adoption, digging into funnel and cohort data yourself and partnering with Analytics on complex questions.
• Use AI hands-on for research synthesis, analysis, GTM execution and repeatable workflows, verifying outputs and documenting what works so the whole team can reuse it.

Skills

Product marketing

Storytelling

Commercial judgment

Analytical thinking

AI in GTM

SMB software

Influence without authority

Priorities management

Customer curiosity

Collaboration

Job description

Jobber is seeking a Product Marketing Manager, Operations to join our Product organization and lead a defined Operations portfolio from positioning to adoption. You will start by understanding customers’ workflows and then craft compelling narratives that connect Jobber’s capabilities to real business value, targeting established SMBs in a competitive market.

You’ll collaborate closely with Product, Sales, Enablement and Lifecycle Marketing to shape packaging, pricing and go-to-market plans,