Product Marketing Manager — GTM & Launch Leader

Genetec; Montreal; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Attractive compensation package

Training Tuition Reimbursement Program

Flexible working schedule

Subsidized meals in Bistro

Free coffee and fruits

Private, free parking for all</name>,

Onsite fitness facility

Job summary

Genetec is seeking an experienced Product Marketing Manager to drive launch plans, go-to-market strategy, and sales enablement for new products and releases in Montreal. You will collaborate with product, sales, and marketing teams to translate complex features into customer-focused messaging and campaigns.

The role requires strong English and French communication, strategic thinking, and the ability to manage multiple launches in a fast-paced environment.

Qualifications

• 5+ years in B2B product marketing, GTM strategy, or launch planning.
• Ability to translate technical concepts into clear business value and messaging.
• Excellent written, verbal, and presentation skills in English and French.
• Proven collaboration with product management, sales, and marketing teams.

Responsibilities

• Build launch and go-to-market plans for new products and releases.
• Create sales enablement materials—presentations, battlecards, and assets.
• Support integrated launch campaigns to drive awareness and demand.
• Partner with global demand generation and marketing for campaign briefs and content plans.
• Serve as the go-to product marketing expert for assigned launches.

Skills

B2B product marketing

Go-to-market strategy

Launch planning

Sales enablement

English and French

Cross-functional collaboration

Analytics

Tools

PowerPoint

Excel

Job description

Genetec is seeking an experienced Product Marketing Manager to drive launch plans, go-to-market strategy, and sales enablement for new products and releases in Montreal. You will collaborate with product, sales, and marketing teams to translate complex features into customer-focused messaging and campaigns.

The role requires strong English and French communication, strategic thinking, and the ability to manage multiple launches in a fast-paced environment.