Global Product Marketing Lead

Ignition; Toronto, Vancouver; Vor Ort; CAD 140.000 - 165.000; Vollzeit

Benefits dieser Stelle

Health/Dental/Vision insurance from 1

RRSP matching after 3 months

20 days PTO + 10 wellbeing days

Birthday day off

Work from office reimbursement

Zusammenfassung

Ignition, a leading revenue and billing automation platform, seeks a global product marketing lead to shape positioning and drive product awareness. This role collaborates across product, partnerships, sales and CX to unlock growth in core markets.

Based in Toronto or Vancouver, Canada, you will partner with regional teams and help define messaging, GTM strategies and go-to-market campaigns for new products, features and verticals.

Qualifikationen

• Approx. five years product marketing experience in a fast-paced B2B SaaS or established tech company.
• Experience in accounting or professional services software preferred.
• Proficiency with marketing tech, Hubspot and Asana; familiarity with AI tools to speed GTM.
• Growth mindset and willingness to challenge the status quo.
• Customer empathy and ability to champion voice of customer.
• Storyteller with ability to craft compelling messaging.
• Stakeholder management and cross-functional collaboration.

Aufgaben

• Lead market positioning and messaging for Ignition as a category leader.
• Develop GTM strategies and campaigns for new products and verticals.
• Partner with product, partnerships, sales and CX to drive adoption and revenue.
• Create collateral and content to communicate product value across channels.
• Equip regional teams with insights, messaging and playbooks.
• Drive continual product awareness and education among prospects and customers.
• Influence product packaging and pricing to unlock growth.

Kenntnisse

Product marketing

B2B SaaS experience

Growth mindset

Customer empathy

Storytelling

Stakeholder management

Data-driven

Tools

Hubspot

Asana

AI tools

Jobbeschreibung

Ignition, a leading revenue and billing automation platform, seeks a global product marketing lead to shape positioning and drive product awareness. This role collaborates across product, partnerships, sales and CX to unlock growth in core markets.

Based in Toronto or Vancouver, Canada, you will partner with regional teams and help define messaging, GTM strategies and go-to-market campaigns for new products, features and verticals.