Senior Product Marketing Manager — End-to-End GTM (B2B SaaS)

Firstbase; Montreal; Hybrid; CAD 90,000 - 140,000; Full time

Job summary

AppDirect is seeking an experienced Senior Product Marketing professional to own a Business Unit's voice end-to-end. You will drive go-to-market strategy, align sales, product, and marketing, and shape the roadmap using competitive intelligence and market insights.

You will lead customer-focused campaigns, advocacy programs, and cross-sell motions on AppDirect’s unified monetization platform, collaborating with a small, high-performing team to influence senior stakeholders.

Qualifications

• 3–5 years of product marketing in a B2B SaaS environment with ownership of GTM.
• Experience turning competitive intelligence into positioning and go-to-market plans.
• Familiarity with analyst relations processes, including briefings and inquiries.
• Experience building customer marketing or expansion campaigns (advocacy, upsell, cross-sell).
• Ability to drive multiple initiatives autonomously and align senior stakeholders.
• Strong written and verbal communication across teams and execs.

Responsibilities

• Own the full go-to-market strategy for launches, including positioning and cross-functional execution.
• Define outcomes and success metrics tied to pipeline and revenue targets; track performance.
• Partner with Product Management to shape the roadmap using competitive intelligence and market research.
• Build and execute customer marketing strategies focused on advocacy and expansion motions.
• Own analyst relations activities including briefings and inquiries with Gartner and others.
• Represent product marketing in cross-functional planning with sales, CS, and marketing leadership.
• Contribute to pricing analysis and inform packaging and positioning decisions.

Skills

Go-to-market strategy

Competitive analysis

Analyst relations

Customer marketing / expansion

Autonomy & prioritization

Clear communication

PLG awareness

Job description

AppDirect is seeking an experienced Senior Product Marketing professional to own a Business Unit's voice end-to-end. You will drive go-to-market strategy, align sales, product, and marketing, and shape the roadmap using competitive intelligence and market insights.

You will lead customer-focused campaigns, advocacy programs, and cross-sell motions on AppDirect’s unified monetization platform, collaborating with a small, high-performing team to influence senior stakeholders.