Senior Product Marketing Lead - End-to-End Launches

Thanx; Toronto; On-site; CAD 138,000 - 148,000; Full time

Job summary

Thanx ships a lot. As the Product Marketing Lead, you own how the market understands what we build and you set launch strategy, positioning, and messaging for the surfaces you cover. You turn customer outcomes into proof that sales, CS, and partners can use.

You will work with cross-functional teams, briefing the execs and guiding investments based on market reality. This role rewards ownership and practical impact.

Qualifications

• :8+ years in B2B SaaS including 5-7 years in product marketing or a closely adjacent role.
• Ownership of at least one major product launch end to end, including the strategy and the tradeoffs, not just the deliverables.
• Positioning or messaging work that sales and CS actually adopted, and a clear account of how you got them to.
• A portfolio of written work you can walk us through, including case studies, product content, and enablement materials, and a clear sense of what it accomplished.
• Experience conducting customer interviews and finding the story inside them.
• Strong instincts for learning core personas, and for adapting the same material across prospects, customers, internal teams, and partners.
• A track record of working productively with sales and customer success, and of creating enablement content those teams actually used.
• Experience influencing cross-functional teams you don't manage, and presenting to executives.
• Comfort with video and multimedia formats, not just written content.
• Restaurant or hospitality technology experience is a plus.

Responsibilities

• Positioning and messaging. Own product-level positioning and messaging for the platform areas you cover. Build the frameworks, get sales and CS to adopt them, and revise them as the market and the roadmap change.
• Launch strategy and delivery. Own launches end to end: set the tier, define the goal, choose the tactics that fit that goal, run the cross-functional team, and report honestly on what worked.
• Customer stories and proof. Own the proof library, not just the individual stories. Interview newly launched customers and the internal teams behind them, find the unique angle, and produce everything from short reference stories to full case studies with quotes, metrics, and narrative.
• Enablement for sales, CS, and partners. Own what those teams know and say about the platform. Build the training, the competitive positioning, and the objection handling, then measure whether it is being used and whether win rates moved.
• Market and competitive command. Own our point of view on what competitors are shipping and what restaurant operators are actually dealing with. Bring that back into positioning, roadmap conversations, and exec discussions.
• External and in-product content. Keep a regular cadence of customer-win content for social and partner channels, and apply a product marketing lens to the Help Center and in-dashboard content.

Skills

B2B SaaS experience

Product marketing

Launch ownership

Positioning & messaging

Customer interviews

Cross-functional collaboration

Enablement content

Executive communication

Video & multimedia content

Restaurant tech experience

Tools

Sherlock AI

Job description

Thanx ships a lot. As the Product Marketing Lead, you own how the market understands what we build and you set launch strategy, positioning, and messaging for the surfaces you cover. You turn customer outcomes into proof that sales, CS, and partners can use.

You will work with cross-functional teams, briefing the execs and guiding investments based on market reality. This role rewards ownership and practical impact.