Senior Living Community Relations Specialist

Thehamletsatduncan; Victoria; On-site; CAD 55,000 - 75,000; Full time

Job summary

Optima Living is seeking a dynamic Sales & Community Relations professional to conduct personalized tours, assess resident compatibility, and manage CRM-driven prospect pipelines. You will engage with senior communities and partner organizations to drive occupancy growth and foster referrals.

The role requires strong communication, networking, and organizational skills, plus flexibility to work weekends/evenings and travel for outreach.

Qualifications

• Minimum of two (2) years experience in sales, marketing, or community relations.
• Completion of a post-secondary program is an asset
• Experience in a residential care or mental health environment is an asset.
• Maintains a valid driver’s license and willingness to travel for outreach.
• Strong customer service and networking skills, with a self-directed and resourceful approach.
• Knowledge of the community and surrounding areas is required.
• Communicates in an approachable and respectful manner with the temperament to deal tactfully and cooperatively in all interactions.
• Strong written communication skills with the ability to present professional documents with clarity.
• Demonstrates the ability to effectively organize, prioritize and problem solve.
• Ability to work independently and in cooperation with others.
• Ability to manage and resolve difficult and challenging situations effectively and respectfully.
• Physical and mental ability to carry out the duties of the position including adherence to provincial health legislations.
• Ability to safely operate equipment according to established protocols.
• Computer literacy skills required.
• Flexibility to work a variety of shifts including weekends and evenings.

Responsibilities

• Conducts engaging, personalized tours that encourages connection and establishes trust with prospective residents and families.
• Assists prospective residents in evaluating compatibility with community offerings through thoughtful discovery and needs assessments.
• Manages prospect pipelines, waitlists and other records using the CRM system, ensuring accurate tracking and timely follow-up.
• Actively represents the community at events, fostering relationships with senior centers, wellness hubs and various community partners.
• Engages in volunteer and outreach initiatives to promote awareness, increase referrals, and build goodwill within the local community.
• Establishes and maintains referral networks through collaboration with health authorities, public and private health providers and local stakeholders.
• Partners with leadership and marketing teams to design and implement marketing strategies that attract prospects and drives occupancy growth.
• Coordinates on-site and off-site marketing, sponsorship and educational events such as open houses, workshops, community appreciation days, and community celebration events.
• Tracks post-event results to assess outcomes and return on investment.
• Distributes marketing materials at key senior-serving locations to increase brand presence (e.g. churches, senior centers, libraries, local businesses).
• Conducts market analysis on competitors to identify pricing, level of care offerings, occupancy rates, and promotions for strategic positioning.
• Monitors and reports on budgets, expenses, and Return on Investment for outreach and sales initiatives.
• Coordinates with internal teams to ensure smooth resident move-ins and continuity of care.
• Assists with the preparation of lease agreements and Resident Handbook documentation.
• Promptly reports unsafe conditions, incidents, or concerns to supervisor, General Manager or Health & Safety Committee.
• Identifies maintenance issues and reports them following established maintenance procedures.
• Responds promptly during emergency codes in alignment with organizational standards and protocols.
• Contributes to quality improvement initiatives by sharing ideas and providing feedback.
• Demonstrates knowledge of and compliance with Occupational Health and Safety regulations.
• Ensures adherence to infection control policies and procedures through regular audits, observations, and investigations.
• Maintains strict confidentiality of resident medical and personal information in accordance with privacy legislation.
• Completes orientation upon hire and annual mandatory education as assigned.
• Supports new team members through their orientation process.
• Respects and upholds the Resident Bill of Rights and the Assisted Living Rights of Residents.
• Participates in team meetings and stays informed on relevant internal communications.
• Performs other duties as required to support operational needs.

Skills

Customer service

Networking

Community outreach

Communication

Education

Post-secondary education

Tools

CRM system

MS Office

Job description

Optima Living is seeking a dynamic Sales & Community Relations professional to conduct personalized tours, assess resident compatibility, and manage CRM-driven prospect pipelines. You will engage with senior communities and partner organizations to drive occupancy growth and foster referrals.

The role requires strong communication, networking, and organizational skills, plus flexibility to work weekends/evenings and travel for outreach.