Senior Living Community Relations & Growth Lead

Verve Senior Living; Toronto; On-site; CAD 65,000 - 88,000; Full time

Job summary

Verve Senior Living in Ontario is seeking a proactive Marketing & Community Relations professional to drive occupancy targets for our home. Working with the Regional Sales and Marketing Director, you will plan annual and quarterly marketing activities, build resident contacts, and promote the residence in the community.

You will coordinate marketing collateral, manage tours, analyze CMA data, maintain the resident database, and collaborate across departments to deliver engaging experiences for

Qualifications

• Minimum grade 12 completion.
• Post-secondary business admin preferred (sales/marketing/PR) or related industry background.
• Written and verbal fluency in English required.
• Proficient computer skills (Word/Excel) and ability to work independently.

Responsibilities

• Participates in Verve Quality Improvement (VQI) program at the home.
• Develops annual and quarterly marketing plans; reviews updates quarterly.
• Coordinates marketing collateral and public relations activities and events.
• Conducts tours for potential residents and families; ensures spaces are tour-ready.
• Maintains occupancy targets via the approved sales process and reports monthly.
• Maintains CMA and annual competitive analysis; manages resident movement and census.

Skills

Fluent English (written & verbal)

Leadership

Independent work

Driver's license

Flexible schedule

Experience with seniors

Resident-centered

Education

Grade 12

Post-secondary education in business admin (sales/marketing/PR)

Tools

Word

Excel

Job description

Verve Senior Living in Ontario is seeking a proactive Marketing & Community Relations professional to drive occupancy targets for our home. Working with the Regional Sales and Marketing Director, you will plan annual and quarterly marketing activities, build resident contacts, and promote the residence in the community.

You will coordinate marketing collateral, manage tours, analyze CMA data, maintain the resident database, and collaborate across departments to deliver engaging experiences for