Regional Marketing Lead for GTM & Growth

Mnp; Abbotsford; On-site; CAD 68,000 - 88,000; Full time

Benefits offered by this job

4% matching group pension

Bonus programs

Flexible benefits

4 paid personal days

Job summary

MNP in Abbotsford, Canada, is seeking a Senior Coordinator for the Regional Marketing team to translate regional priorities into integrated go-to-market programs that build brand awareness and generate qualified growth opportunities. You will work with regional managing partners, niche leaders and national teams to develop, execute and optimize data-driven marketing programs.

You will contribute to client engagement, plan and report on budgets, and mentor junior team members while collaborating

Qualifications

• Post-secondary degree or diploma in marketing, communications, event planning or related field.
• 4+ years of marketing experience.
• Professional services industry experience or corporate writing is a plus.
• Strong planning, budgeting and reporting capabilities.

Responsibilities

• Collaborate with regional stakeholders to translate objectives into an integrated regional GTM strategy.
• Plan, coordinate and execute marketing campaigns, events, sponsorships and client programs.
• Support annual marketing planning, budget development, tracking and reporting.
• Partner with leaders to support client retention and targeted pursuit strategies.
• Create briefs and coordinate marketing across digital, social, website, ads and PR.
• Maintain relationships with community organizations, media, vendors and influencers.
• Measure marketing performance using data, insights and KPI reporting for ROI.
• Report on campaign effectiveness and ROI with recommendations for improvement.
• Maintain regional marketing assets, databases and event resources aligned with brand.
• Provide guidance and mentorship to junior marketing staff and support regional initiatives.
• Travel as needed for regional activities.

Skills

Project Management

Presentation skills

Reporting skills

Business development

Web & social media

Education

Post-secondary degree or diploma in marketing or related field

Tools

Database Marketing Software

Microsoft Word

Excel

PowerPoint

Job description

MNP in Abbotsford, Canada, is seeking a Senior Coordinator for the Regional Marketing team to translate regional priorities into integrated go-to-market programs that build brand awareness and generate qualified growth opportunities. You will work with regional managing partners, niche leaders and national teams to develop, execute and optimize data-driven marketing programs.

You will contribute to client engagement, plan and report on budgets, and mentor junior team members while collaborating