Senior Marketing Manager - Go to Market

Vortex Aquatic Structures International; Pointe-Claire; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Health and dental benefits

RRSP matching

Bonus program

Hybrid work

On-site gym and parking

Education reimbursement

Job summary

Vortex Aquatic Structures International is seeking a Senior Marketing Manager – Go to Market to translate market opportunities and insights into focused strategies that drive growth. Reporting to the VP of Marketing, you will lead GTM strategies across regions and segments, collaborating with Sales, Product, R&D and regional leaders to deliver measurable commercial outcomes.

You’ll define positioning, messaging and channel strategies, launch new solutions, and enable Sales with compelling

Qualifications

• 10+ years of experience in go-to-market, product marketing, category marketing, market development or strategic B2B marketing.
• Experience in a complex B2B environment such as manufacturing, engineered products, construction, infrastructure, recreation, architecture or design.
• Strong strategic and commercial judgment with the ability to turn complex information into clear priorities and action.
• Experience using market research, customer insights, CRM data and performance indicators to guide decisions.
• Strong communication, facilitation and influencing skills.
• Proven ability to lead cross-functional initiatives and manage multiple priorities.
• Bachelor’s degree in Marketing, Business, Commerce or a related field; an advanced degree is an asset.
• Fluency in English is required; professional proficiency in French is strongly preferred.
• Ability to travel within North America and internationally as required.

Responsibilities

• Develop go-to-market strategies for priority markets, customer segments, solutions and growth initiatives.
• Translate market insights, customer needs and business priorities into focused marketing plans and actionable roadmaps.
• Define target audiences, value propositions, positioning, messaging and channel strategies.
• Partner with Regional Directors and Sales leaders to support market development and demand generation.
• Lead the commercialization and launch of new solutions and major initiatives.
• Work with R&D and Product Management to translate product direction into compelling customer and market propositions.
• Guide the development of sales enablement tools, launch materials and buyer-focused content.
• Track market response and commercial results, adjusting strategies based on performance.

Skills

Go-to-market strategy

Market research

Cross-functional leadership

Strategic thinking

B2B marketing

Project management

Education

Bachelor's degree in Marketing/Business/Commerce or related field

Advanced degree preferred

Tools

CRM software

Job description

Ready to shape the future of fun?
At Vortex, we have been bringing communities, businesses, and families together with innovative aquatic structures since 1995. We are proud to have created 10 000 custom installations spanning 50 countries and 5 continents! Vortex creates precious memories for thousands of families around the world every day.

If you want an exciting career in an environment that values innovation and collaboration, we’d love to hear from you. We welcome all applicants and are committed to diversity, equity and ensuring everyone is empowered to succeed.

Pointe-Claire, Quebec | Hybrid

Vortex is looking for a Senior Marketing Manager – Go to Market to turn market opportunities, customer insights and business priorities into focused strategies that drive growth.

Reporting to the Vice President, Marketing, you’ll lead go-to-market strategies across regions, customer segments and our solution portfolio. Working closely with Sales, Product Management, R&D, Market Insights and regional leaders, you’ll connect positioning, launches, sales enablement and market activation to measurable commercial outcomes.

What You’ll Do

• Develop go-to-market strategies for priority markets, customer segments, solutions and growth initiatives.
• Translate market insights, customer needs and business priorities into focused marketing plans and actionable roadmaps.
• Define target audiences, value propositions, positioning, messaging and channel strategies.
• Partner with Regional Directors and Sales leaders to support market development and demand generation.
• Lead the commercialization and launch of new solutions and major initiatives.
• Work with R&D and Product Management to translate product direction into compelling customer and market propositions.
• Guide the development of sales enablement tools, launch materials and buyer-focused content.
• Track market response and commercial results, adjusting strategies based on performance.

What You Bring

• 10+ years of experience in go-to-market, product marketing, category marketing, market development or strategic B2B marketing.
• Experience in a complex B2B environment such as manufacturing, engineered products, construction, infrastructure, recreation, architecture or design.
• Strong strategic and commercial judgment with the ability to turn complex information into clear priorities and action.
• Experience using market research, customer insights, CRM data and performance indicators to guide decisions.
• Strong communication, facilitation and influencing skills.
• Proven ability to lead cross-functional initiatives and manage multiple priorities.
• Bachelor’s degree in Marketing, Business, Commerce or a related field; an advanced degree is an asset.
• Fluency in English is required; professional proficiency in French is strongly preferred.
• Ability to travel within North America and internationally as required.

Why join Vortex?

At Vortex, innovation, collaboration, and fun are at the heart of what we do. Our work creates opportunities for people to play, connect, and make memories around the world.

We offer

• The opportunity to shape projects enjoyed by families around the world.
• A collaborative, creative, and supportive culture.
• Hybrid work for eligible roles.
• Company-paid training and education reimbursement.
• Health and dental benefits, telemedicine, Employee Assistance Program, RRSP matching, and bonus program.
• Free on-site gym and parking.
• Personalized onboarding with a dedicated buddy.

Splash into fun!