GTM Architect for Product, Sales & Partners

Mercury; Canada; On-site; CAD 196,000 - 246,000; Full time

Job summary

Mercury is seeking a go-to-market leader to own and optimize GTM across product-led, sales-led, and partner-led motions. You will build unified messaging, drive cross-functional execution, and lead a growing team of product and partner marketers.

You will collaborate with growth, product, and partnerships to align customer journeys, optimize funnel metrics, and inform pricing and roadmap decisions. This role emphasizes data-driven strategy and revenue impact.

Qualifications

• 10+ years of B2B product marketing experience.
• Proven track record across PLG, Sales-led, and Partner-led GTM motions.
• Strong messaging and positioning craft.
• Data-driven with revenue mindset and KPI focus.

Responsibilities

• Own end-to-end GTM strategy across Mercury's three growth motions.
• Manage and grow a team of product and partner marketers.
• Build customer journey and shared value propositions for all motions.
• Partner with growth product org on funnel strategy and activation.
• Collaborate with sales leadership on messaging and enablement materials.
• Develop Mercury's partner marketing strategy with partnerships team.
• Lead customer and market research to inform product and pricing decisions.
• Define and track PMM metrics that matter for growth.

Tools

Amplitude

Hex

Metabase

SQL

Job description

Mercury is seeking a go-to-market leader to own and optimize GTM across product-led, sales-led, and partner-led motions. You will build unified messaging, drive cross-functional execution, and lead a growing team of product and partner marketers.

You will collaborate with growth, product, and partnerships to align customer journeys, optimize funnel metrics, and inform pricing and roadmap decisions. This role emphasizes data-driven strategy and revenue impact.