Senior Customer Marketing Manager

Loopio Inc.; Remote; CAD 85,000 - 110,000; Full time

Job summary

A leading marketing technology company in Canada is seeking a Customer Marketing Manager to build and execute customer marketing strategies. This role will focus on customer onboarding, retention, and expansion efforts, driving engagement and revenue impact. Ideal candidates will have over 5 years of experience in customer marketing and a strong record in the B2B sector. Flexibility for remote work and collaboration with global teams is integral to this position.

Benefits

Health and wellness benefits

Remote work setup budget

Professional development allowance

Qualifications

• 5+ years in customer marketing with a successful track record.
• Experience driving retention and expansion in B2B environments.
• Strong analytical skills with data-driven approaches to marketing.

Responsibilities

• Own and execute the customer marketing strategy across various stages.
• Design onboard and lifecycle programs to improve customer engagement.
• Collaborate with Customer Success and Sales on renewal and upsell initiatives.

Skills

Customer marketing strategy

B2B experience

Email marketing

Data-driven decision-making

Customer relationship management

Tools

CRM systems

Analytics tools

Job description

Take your career to new heights with Loopio!

At Loopio, we’re obsessed with our customers, and we're hiring our first Customer Marketing Manager to build and scale a customer marketing function from scratch. This is a highly visible, foundational role responsible for creating the strategy, programs, and operating model that will drive retention, product adoption, expansion, and customer advocacy across Loopio’s customer base.

This role is equal parts strategic builder and hands-on executor. If you’re someone who loves creating structure, and wants to leave a lasting impact on revenue, customer experience, and brand credibility, this role is for you!

Note: This is an existing vacancy on the team

What You’ll Be Doing

• Own and execute the end-to-end customer marketing strategy across onboarding, adoption, retention, expansion, and advocacy to drive customer value and revenue impact.
• Design onboarding and post-onboarding lifecycle and nurture programs to accelerate time-to-value, including behaviour-based campaigns informed by usage data and customer health signals.
• Drive feature adoption and ongoing product engagement in close partnership with Product and Product Marketing, supporting launches and roadmap priorities.
• Lead customer communications and launch motions, ensuring clear, timely, and value-driven messaging across product updates, initiatives, and programs.
• Partner with Customer Success and Sales to support renewals, upsell, and cross-sell motions, including targeted campaign plays for at-risk, stable, and growth accounts.
• Develop customer proof, ROI storytelling, and expansion-facing enablement assets that support renewal and growth conversations.
• Build and scale a comprehensive customer advocacy program, including case studies and customer stories, online reviews (e.g. G2, TrustRadius), customer references, and customer speakers for events and webinars.
• Identify, cultivate, and activate customer champions across segments and industries in partnership with Customer Success and Brand.
• Serve as the connective tissue between Marketing, Customer Success, Sales, Product, Brand, and RevOps, aligning on customer data, segmentation, health scoring, and success milestones.
• Define, track, and optimize customer marketing KPIs and dashboards, measuring impact across retention, churn, net revenue retention (NRR), product adoption, expansion influence, and advocacy participation.

What You’ll Bring to the Team

• 5+ years of experience in customer marketing, lifecycle, retention, CRM, or demand generation roles, with a proven track record of success at scale in fast-paced environments.
• Strong experience in B2B, driving measurable adoption, retention, and expansion revenue.
• Strategic, customer-obsessed thinker with strong execution muscle, entrepreneurial mindset, and a passion for innovation and elevating the digital customer experience.
• Deep expertise in designing and scaling multi-channel customer lifecycle programs, including triggered, promotional, and transactional campaigns.
• Advanced understanding of customer lifecycle strategy, segmentation, messaging, and personalization at scale.
• Highly analytical and data-driven, with experience leveraging marketing automation, CRM, analytics tools, and statistically sound A/B testing to inform strategy and execution.
• Strong knowledge of email marketing best practices, including performance-focused copywriting, HTML, and design optimization.
• Proven ability to partner effectively with Customer Success, Sales, Product, Brand, RevOps, and user research teams, confidently influencing without direct authority.
• Experience supporting PLG or hybrid sales motions and working closely with CS and Sales on retention, renewal, and expansion initiatives.
• Excellent communicator and storyteller who is highly organized, comfortable managing multiple initiatives.

Where You’ll Work

• Loopio is a remote-first workplace; we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.
• Our employees live and work in Canada (British Columbia and Ontario), the United Kingdom (London), and India (Gujarat, Maharashtra, and Bengaluru).
• The majority of our team is based in Ontario and British Columbia, which means these employees live and work remotely within a 300km radius of Toronto and Vancouver.
• We offer flexible co-working locations in Ontario and British Columbia. Those based in Ontario can work out of a co-working space in Downtown Toronto or from home; BC employees can work from a co-working space in Vancouver.
• You’ll collaborate with your teams virtually across the UK, India, and North America with core sync hours and focus time for heads-down work during the workday.
• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll Love Working at Loopio

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s. We use Lattice for 1:1s and performance conversations.
• You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support. We encourage experimentation and innovative thinking to drive business impact.
• We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1 with Loopio.
• We’ll set you up to work remotely with a MacBook, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office set up.
• You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote-first environment.
• Participate in townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #OneTeam!
• Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round.
• You’ll be part of an award-winning workplace with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this. Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we’ve created prompts in the application for you to share more about yourself. If you've made a career transition, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment: At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([e-mail]) should you require accommodations at any point during our virtual interview processes.