Senior B2B Marketing Campaigns Lead

PwC; Toronto; On-site; CAD 54,000 - 90,000; Full time

Job summary

PwC Canada is seeking a Marketing Senior Associate to support the delivery of integrated B2B programs that advance PwC Canada’s priorities. You will work with Marketing, Sales and business teams to translate objectives into well-executed activities that raise awareness and deepen engagement.

You will help translate client insights into plans, deliver campaigns across content, digital and events, and ensure a cohesive PwC brand experience while maintaining quality and timelines.

Qualifications

• Experience coordinating and delivering B2B marketing campaigns.
• Knowledge of B2B buyer journeys, segmentation, content marketing.
• Strong project-management skills, able to manage multiple priorities and deadlines.
• Ability to build collaborative relationships across Marketing, Sales and business teams.
• Strong written and verbal communication, clear messaging.
• Analytical thinking with data-driven insights to improve results.
• Familiarity with digital marketing platforms, CRM and marketing automation tools.

Responsibilities

• Support the Marketing Manager by translating business priorities, client needs and insights into clear plans and activities.
• Coordinate and deliver integrated B2B campaigns across content, digital, social media, events and sales enablement.
• Manage day-to-day campaign execution: briefs, workplans, timelines, approvals, budgets and risks.
• Collaborate with Marketing, Sales and business teams to deliver coordinated programs and maintain PwC brand integrity.
• Develop and adapt campaign content and materials for priority audiences and channels.
• Coordinate internal contributors, agencies and vendors with clear guidance and timelines.
• Use data to track results, prepare reports and suggest practical improvements.
• Apply marketing tech and AI-enabled tools responsibly to improve quality and efficiency.

Skills

B2B marketing

Campaign management

Project management

Cross-functional collaboration

Communication

Analytics

Digital marketing

AI tools (basic)

Job description

PwC Canada is seeking a Marketing Senior Associate to support the delivery of integrated B2B programs that advance PwC Canada’s priorities. You will work with Marketing, Sales and business teams to translate objectives into well-executed activities that raise awareness and deepen engagement.

You will help translate client insights into plans, deliver campaigns across content, digital and events, and ensure a cohesive PwC brand experience while maintaining quality and timelines.