Hybrid Marketing Specialist, BSO & Assurance

BDO Canada LLP; Toronto; On-site; CAD 61,000 - 93,000; Full time

Job summary

BDO Canada LLP is seeking a Marketing Specialist for Assurance and BSO Services to support strategic marketing initiatives and campaigns. You will collaborate with service line leaders and Markets & Industry teams to drive content, events, and digital programs across Vancouver or Toronto offices.

You will manage campaigns, track ROI, and work with design, digital, and content teams to ensure initiatives are integrated with the firm’s marketing strategy.

Qualifications

• University degree in Communications, Marketing, or Business or commensurate work experience in B2B or professional services
• Minimum of 2 years in B2B or professional services role
• Demonstrable project management experience
• Ability to meet tight deadlines and manage multiple priorities
• Creative, autonomous and self-starting mindset
• Metrics-driven with strong problem-solving and communication skills
• Excellent interpersonal skills and ability to build relationships with professionals

Responsibilities

• Execute marketing campaigns and initiatives with ROI-focused reporting
• Adopt digital and AI tools within our MarTech stack
• Develop and track project plans with budgets and milestones
• Coordinate event/webinar logistics from invitations to follow-up
• Collaborate with design, digital, and content marketing for integrated campaigns
• Evaluate event ROI and provide post-event analysis
• Support additional marketing activities as needed
• Occasional travel to other locations and firm events

Skills

Marketing campaigns

Event planning

Project management

Content marketing

MarTech tools

Education

University degree in Communications/Marketing/Business

Tools

Workday

CoPilot

Smartsheet

CRM

Marketing automation

Content delivery platforms

Job description

BDO Canada LLP is seeking a Marketing Specialist for Assurance and BSO Services to support strategic marketing initiatives and campaigns. You will collaborate with service line leaders and Markets & Industry teams to drive content, events, and digital programs across Vancouver or Toronto offices.

You will manage campaigns, track ROI, and work with design, digital, and content teams to ensure initiatives are integrated with the firm’s marketing strategy.