Strategic Marketing Lead for Assurance Services (Canada)

BDO Canada; Toronto; On-site; CAD 93,000 - 141,000; Full time

Job summary

BDO Canada is seeking a Marketing Manager to lead the Assurance Services marketing strategy across Canada. You will partner with national leaders and internal teams to align priorities and drive creative collaboration.

Ideal candidates bring 3–5 years of marketing experience at a manager level, strong B2B knowledge, and a proven track record of delivering full-funnel campaigns and measurable KPIs. This role offers a blended office and remote work model.

Qualifications

• 3-5 years of marketing experience at the manager level.
• B2B/professional services knowledge and/or experience is an asset.
• Proven track record of building and executing marketing plans and campaigns.
• Proven track record of delivering on marketing KPIs and achieving full funnel results.
• Strong business acumen, curiosity and the ability to turn data into insights that drive strategy.
• Excellent communication, stakeholder management, and interpersonal skills.
• Strong project management and digital skills.
• Ability to prioritize workloads and manage multiple tasks and deadlines.

Responsibilities

• Develop and execute integrated marketing campaigns that support the Assurance Services strategy and growth objectives.
• Establish and maintain trusted advisor relationships with Assurance Services leadership and related stakeholders.
• Influence and advise leadership on marketing strategy and plans, and recommending marketing solutions aligned with business priorities.
• Leverage market and client insights, campaign performance and marketing best practices to ensure initiatives are cohesive, impactful and responsive to market conditions.
• Plan, oversee, execute and evaluate integrated marketing programs across various channels and marketing tactics to drive full-funnel outcomes for target audiences.
• Ensure marketing initiatives align with the brand strategy so that they build, enhance and protect the firm's reputation and market position.
• Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution and reporting phases.
• Ensure operational excellence through alignment on best practices, budget and invoice management, effective project management, stakeholder management, and tech-enabled processes.

Skills

Marketing strategy

Campaign management

B2B marketing

Stakeholder management

Data-driven decision making

Digital marketing

Project management

Communication skills

Education

University Degree in related subject

Job description

BDO Canada is seeking a Marketing Manager to lead the Assurance Services marketing strategy across Canada. You will partner with national leaders and internal teams to align priorities and drive creative collaboration.

Ideal candidates bring 3–5 years of marketing experience at a manager level, strong B2B knowledge, and a proven track record of delivering full-funnel campaigns and measurable KPIs. This role offers a blended office and remote work model.