B2B Growth Marketing Lead - Strategy, Demand & Reputation

Creative Niche; Ottawa; On-site; CAD 110,000 - 160,000; Full time

Job summary

Creative Niche is seeking a seasoned B2B marketing leader in Canada to own strategy, budget and annual plan, leading a small team and partnering with senior leadership.

The role combines strategic oversight with hands-on execution across content, digital, brand and demand generation, including marketing automation and CRM. Fluency in English and French is preferred, with experience in professional services style marketing.

Qualifications

• 8+ years of progressive B2B marketing experience including people management.
• Experience developing marketing strategies and budgets and leading teams through execution.
• Strong integrated background spanning content, digital, brand/reputation and demand generation.
• Experience with marketing automation platforms; HubSpot experience is a plus.
• Experience coaching and developing junior marketing professionals.
• Strong understanding of campaign performance, measurement and optimization.
• Comfortable in a smaller, less-siloed environment and hands-on in execution.
• Strong executive presence and ability to communicate with senior leadership.
• Fluent English and intermediate/professional French.

Responsibilities

• Develop and execute the annual marketing strategy, operational plan and budget.
• Lead integrated B2B marketing programs across brand, content, digital, demand generation and thought leadership.
• Build marketing programs that strengthen reputation, demonstrate expertise and engage key audiences.
• Oversee digital marketing, website, social, paid media and marketing automation.
• Use marketing automation and CRM tools to support segmentation, lead nurturing, engagement and campaign measurement.
• Establish campaign objectives and KPIs, analyze performance and optimize marketing activity.
• Manage and coach two direct reports, providing hands-on guidance and development.
• Manage agency and vendor relationships.
• Partner with senior leaders to translate business priorities into marketing strategies.
• Develop business cases and budget recommendations for additional investment.

Skills

People management

Strategic marketing

Integrated marketing

Marketing automation

CRM & analytics

Executive communication

Tools

HubSpot

Job description

Creative Niche is seeking a seasoned B2B marketing leader in Canada to own strategy, budget and annual plan, leading a small team and partnering with senior leadership.

The role combines strategic oversight with hands-on execution across content, digital, brand and demand generation, including marketing automation and CRM. Fluency in English and French is preferred, with experience in professional services style marketing.