Search Marketing Manager (Remote, Halifax)

Blacksmith Agency LLC; Halifax; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency in Canada is seeking a Search Marketing Manager to own paid media for a book of B2B and growing-brand clients. You are the strategic voice at the table, making the calls on targeting, budgets, roadmap, and narrative during client discussions.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budgeting, bidding, testing, and timely campaign termination. Strong English on US calls is required.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.
• Set up and verify conversion tracking with GA4, tag manager and platform pixels to ensure accurate attribution.
• Create 90-day and quarterly roadmaps for each client and present the story behind the numbers on client calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Account management

Budget management

Analytics GA4

Tools

GA4

Google Tag Manager

Facebook Pixel

LinkedIn Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Search Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.