Paid Social Media Manager (Remote, Halifax)

Blacksmith Agency LLC; Halifax; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Social Media Manager who will own paid media for B2B and growing-brand clients, shaping strategy, budgets, and narratives on calls. You will be the strategic voice guiding campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads.

You bring 3+ years of hands-on experience, a track record of ROAS improvements, and agency experience managing multiple clients. Clear English is essential for US client interactions in a remote setup.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements across campaigns.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn, Microsoft Ads.
• Manage budgets, bidding, targeting, and testing.
• Track conversions with GA4 and pixels.
• Develop 90-day and quarterly client roadmaps.
• Drive account growth and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

US client calls

ROAS optimization

Tools

GA4

Tag Manager

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Social Media Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.