Sales Representative

Williams Machinery; Prince George; On-site; CAD 70,000 - 120,000; Full time

Benefits offered by this job

Competitive Compensation

Company vehicle

Comprehensive benefits package

Health and Lifestyle Spending Accounts

Employee and Family Assistance Program

RRSP matching

Paid vacation (3 weeks)

Job summary

Williams Machinery is expanding in Prince George, BC, seeking a driven Sales Representative focused on material handling sales and rental solutions. Join a well-supported team recognized among Canada’s Best Managed Companies.

In this role, you will build strong customer relationships while promoting equipment solutions. A competitive compensation package of $70,000–$120,000/year is offered along with benefits, a company vehicle, and three weeks paid vacation.

Qualifications

• 3–5 years of B2B sales experience, preferably in heavy equipment or a related industry.
• Strong communication, relationship-building, and customer service skills.
• Ability to travel across regions for training and industry events.
• Valid driver's license is required.

Responsibilities

• Pursue and develop new equipment sales opportunities.
• Support rental opportunities as part of customer solutions.
• Develop and maintain strong relationships with customers.
• Conduct on-site equipment demonstrations and sales presentations.
• Understand customer needs and recommend suitable solutions.

Skills

B2B sales experience

Strong communication skills

Relationship-building skills

Customer service skills

Job description

Join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers. Part of Wesgroup Equipment, Williams Machinery has proudly supported BC industries for 120 years through reliable equipment, exceptional service, and trusted safety training.

We are expanding operations in Prince George, BC, and are seeking a driven Sales Representative to proactively pursue and grow material handling sales opportunities while also supporting rental solutions. You’ll work closely with customers to provide the right equipment solutions, whether for purchase or rental, helping the local community succeed. If you enjoy working with equipment and building strong customer relationships, we want to hear from you!

What’s in it for you?

• Competitive Compensation: $70,000–$120,000/year (OTE)
• Company vehicle and comprehensive benefits package
• Health and Lifestyle Spending Accounts
• Employee and Family Assistance Program (EFAP)
• RRSP matching
• Paid vacation (3 weeks)

Key responsibilities:

• Pursue and develop new material handling equipment sales opportunities in Prince George and Northwest British Columbia.
• Support rental opportunities as part of your customer solutions.
• Develop, maintain, and grow strong relationships with customers and the local community.
• Conduct on-site equipment walk‑arounds, field demonstrations, and professional sales presentations.
• Understand customer needs and recommend equipment solutions for both purchase and rental.

What you’ll bring:

• 3–5 years of B2B sales experience (heavy equipment or a related industry is an asset).
• Strong communication, relationship‑building, and customer service skills.
• Ability to travel across Northwest British Columbia and Canada, and occasionally to the United States for OEM training and industry events.
• Valid driver’s license required.