Service Sales Representative

Williams Machinery; Surrey; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Health and dental coverage

RRSP matching

Sales training program

Employee referral bonuses

Tree planting initiative

Job summary

Williams Machinery is seeking a Service Sales Associate in Surrey to roam active customer sites, identify equipment and service needs, and drive growth of key accounts. The role combines field movement with sales development and hands-on product coaching.

You'll participate in a structured Sales Advancement Program, leveraging CRM tools and mentorship from senior reps, with a clear path toward Account Manager roles.

Responsibilities

• Support the Hunt: identify customer needs for equipment, parts, and service.
• Solve Problems: walk jobsites, ask questions, and coordinate with parts and service teams.
• Be a Coachable Learner: apply sales training, learn equipment specs, and build business habits.

Skills

CRM tools

Customer needs analysis

Relationship building

Tools

CRM software

Job description

Build Your Career in Equipment Sales and Service Support

If you are a gear head who likes being around equipment, enjoys staying on the move, and is motivated by learning, a career at Williams Machinery as a Service Sales Associate may just be the right fit for you.

Why This is a Strong Move for You:

• Freedom of Movement: Plan your own daily route, visit active customer jobsites, and manage your day independently.
• Gateway to Sales: Gain exposure to established CRM tools, sales advancement programs, and direct mentorship from senior reps.
• Earning and Career Map: A clear path with structured rewards, recognition, and progression toward Account Manager or Project Lead.

How You'll Make an Impact Here:

• Support the Hunt: Proactively identify customer needs for equipment, parts, and service to grow key accounts.
• Solve Problems: Walk jobsites, ask insightful questions, and coordinate with our parts and service teams to keep clients up and running.
• Be a Coachable Learner: Actively apply sales training, learn equipment specs, and build professional business habits.

What We Offer:

• Compensation: Competitive base salary plus uncapped commission (60,000-80,000)
• Wellness: 100% premium-paid extended health/dental, $200 HSA, $200 Lifestyle Spending Account (for gym/fitness gear).
• Savings: 3% RRSP matching.
• Training: Dedicated Sales Advancement Program and hands-on product coaching.
• Community: $1,500+ employee referral bonuses and 10 trees planted in your name.

Who We Are

As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands - Williams Machinery, Westerra Equipment, and WE Rent. For over 100 years, we have delivered premium equipment and service solutions that keep our customers up and running.