Sales Representative

Williams Machinery; Terrace; On-site; CAD 70,000 - 120,000; Full time

Benefits offered by this job

Company vehicle

Comprehensive benefits package

Health & Lifestyle Spending Accounts

Employee and Family Assistance Program

RRSP matching

3 weeks paid vacation

Long-term career growth

Job summary

Williams Machinery is expanding in Terrace and Northwest BC and seeks a driven Sales Representative. You will hunt for new business, build a robust sales pipeline, and close deals across multiple industries, including equipment sales and rental.

This hunter role involves on-site visits, live demonstrations, and travel across Northwest BC, with a base salary of $70,000–$120,000 plus uncapped commissions, a company vehicle, and a comprehensive benefits package.

Qualifications

• 3–5 years of B2B sales experience in equipment, industrial, or related fields.
• Hunter mindset with ability to prospect, cold outreach, and win new business.
• Strong communication and relationship-building skills.
• Confident in front of customers and decision-makers.
• Self-driven, competitive, and motivated by targets and results.
• Willingness to travel across Northwest BC and occasionally to the U.S. for training.
• Valid driver’s license and clean driving record.

Responsibilities

• Proactively hunt for new business across Terrace and Northwest BC.
• Build and manage your own sales pipeline from prospecting to close.
• Develop strong, long-term relationships with customers across multiple industries.
• Conduct on-site visits, equipment walkarounds, and live demonstrations.
• Identify customer needs and deliver tailored equipment solutions (sales + rental).
• Grow existing accounts while consistently opening new doors.
• Represent Williams Machinery as a trusted advisor in the field.

Skills

B2B sales

Hunter mindset

Communication

Travel willingness

Driver's license

Job description

Join a team recognized as a Platinum Certified Canada's Best Managed Company and one of the BC's Top Employers. As part of Wesgroup Equipment, Williams Machinery has been powering BC industries for over 120 years through leading equipment solutions, strong customer partnership, and trusted service.

We’re expanding in Terrace and Northwest BC, and we’re looking for a driven, competitive Sales Representative who thrives on building pipeline, winning new business, and closing deals.

This is a hunter role — ideal for someone who enjoys being out in the field, talking to customers, uncovering opportunities, and turning conversations into sales.

You’ll sell and rent material handling, compact and heavy construction equipment, helping customers choose the right equipment to keep their operations moving. If you’re energized by targets, relationships, and real-world impact, this role gives you the runway to build something big.

What’s in it for you?

• Competitive salary: $70,000–$120,000 (base salary + uncapped commission)

• Company vehicle

• Comprehensive benefits package

• Health & Lifestyle Spending Accounts

• Employee and Family Assistance Program (EFAP)

• RRSP matching

• 3 weeks paid vacation

• Long-term career growth with a respected industry leader

What You’ll Do

• Proactively hunt for new business across Terraceand Northwest BC

• Build and manage your own sales pipeline from prospecting to close

• Develop strong, long-term relationships with customers across multiple industries

• Conduct on-site visits, equipment walkarounds, and live demonstrations

• Identify customer needs and deliver tailored equipment solutions (sales + rental)

• Grow existing accounts while consistently opening new doors

• Represent Williams Machinery as a trusted advisor in the field

What You Bring

• 3–5 years of B2B sales experience (equipment, industrial, automotive, or similar is an asset)

• A hunter mindset — you enjoy prospecting, cold outreach, and winning new business

• Strong communication and relationship-building skills

• Confidence in front of customers and decision-makers

• Self-driven, competitive, and motivated by targets and results

• Willingness to travel across Northwest BC and occasionally to the U.S. for training and events

• Valid driver’s license and clean driving record

Why This Role Wins

You’re stepping into a growth territory with real opportunity. You’ll have the backing of a 120-year-old industry leader, but the freedom to build your own book of business and make an impact fast.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [e-mail].

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.

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