Sales Representative

Williams Machinery; Surrey; On-site; CAD 70,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Company vehicle

Benefits package

Health & lifestyle spending accounts

EFAP – Employee and Family Assistance

RRSP matching

3 weeks paid vacation

Career growth

Job summary

Williams Machinery, part of Wesgroup Equipment, is expanding in Surrey and seeks a driven Sales Representative to build pipeline, win new business, and close deals.

This hunter role thrives on being in the field, talking to customers, uncovering opportunities, and turning conversations into sales. You’ll sell JCB equipment and help customers choose the right solutions to keep operations moving.

Qualifications

• 3–5 years of B2B sales experience in equipment/industrial/automotive is an asset.
• Hunter mindset with prospecting, cold outreach, and winning new business.
• Strong communication and relationship-building skills.
• Confidence in front of customers and decision-makers.
• Self-driven, competitive, and motivated by targets and results.
• Valid driver’s license and clean driving record.

Responsibilities

• Proactively hunt for new business across GVDR.
• Build and manage your own sales pipeline from prospecting to close.
• Develop strong, long-term relationships with customers across multiple industries.
• Conduct on-site visits, equipment walkarounds, and live demonstrations.
• Identify customer needs and deliver tailored equipment solutions.
• Grow existing accounts while consistently opening new doors.
• Represent Williams Machinery as a trusted advisor in the field.

Skills

Hunter mindset

Communication skills

Relationship-building

Self-driven

Target-driven

Job description

Join a team recognized as a Platinum Certified Canada's Best Managed Company and one of the BC's Top Employers. As part of Wesgroup Equipment, Williams Machinery has been powering BC industries for over 120 years through leading equipment solutions, strong customer partnership, and trusted service. We’re expanding in Surrey, and we’re looking for a driven, competitive Sales Representative who thrives on building pipeline, winning new business, and closing deals.

This is a hunter role — ideal for someone who enjoys being out in the field, talking to customers, uncovering opportunities, and turning conversations into sales.

You’ll sell JCB equipment, helping customers choose the right equipment to keep their operations moving. If you’re energized by targets, relationships, and real-world impact, this role gives you the runway to build something big.

What’s in it for you?

• Competitive salary: $70,000–$120,000 (base salary + uncapped commission)

• Company vehicle

• Comprehensive benefits package

• Health & Lifestyle Spending Accounts

• Employee and Family Assistance Program (EFAP)

• RRSP matching

• 3 weeks paid vacation

• Long-term career growth with a respected industry leader

What You’ll Do

• Proactively hunt for new business across GVDR

• Build and manage your own sales pipeline from prospecting to close

• Develop strong, long-term relationships with customers across multiple industries

• Conduct on-site visits, equipment walkarounds, and live demonstrations

• Identify customer needs and deliver tailored equipment solutions

• Grow existing accounts while consistently opening new doors

• Represent Williams Machinery as a trusted advisor in the field

What You Bring

• 3–5 years of B2B sales experience (equipment, industrial, automotive, or similar is an asset)

• A hunter mindset — you enjoy prospecting, cold outreach, and winning new business

• Strong communication and relationship-building skills

• Confidence in front of customers and decision-makers

• Self-driven, competitive, and motivated by targets and results

• Valid driver’s license and clean driving record

Why This Role Wins

You’re stepping into a growth territory with real opportunity. You’ll have the backing of a 120-year-old industry leader, but the freedom to build your own book of business and make an impact fast.