Sales Manager - Pedigreed Seed Business Unit

Summit Search Group; Winnipeg; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading agricultural firm is seeking a Sales Manager for the Pedigreed Seed Business Unit in Winnipeg, Manitoba. The role focuses on strategy and sales process leadership while fostering relationships with seed growers and managing teams across Western Canada. The ideal candidate has extensive experience in agriculture sales and is passionate about supporting customers. This is a full-time position with significant growth potential.

Qualifications

• At least 8 years of progressive experience in agriculture, ideally in seed or crop protection.
• Demonstrated success in leading sales teams and business development.
• High emotional intelligence with comfort in complex environments.

Responsibilities

• Lead business planning and go-to-market strategies.
• Manage sales structure and team coaching.
• Build and maintain relationships with seed growers and partners.

Skills

Business Development

Corporate Sales

Team Leadership

Agri-Technology Familiarity

Education

Agricultural Degree or Equivalent

Tools

CRM Systems

Job description

Overview

Summit Search Group is proud to partner with CANTERRA SEEDS in the recruitment of a Sales Manager Pedigreed Seed Business Unit. This is an exciting opportunity to play a leadership role with a company deeply rooted in Western Canadian agriculture and poised for its next chapter of growth.

CANTERRA SEEDS is a leader in the Canadian seed industry offering one of the broadest field seed portfolios and working hand-in-hand with growers across Western Canada. Founded nearly 30 years ago by nine visionary seed growers weve stayed true to our rootscollaborating with top plant breeders researchers and industry partners to bring the best genetics in canola cereals pulses and specialty crops to market. Our grower-focused shareholder model ensures that everything we do starts with the farm in mind and ends with real value in the field.

With the recent acquisition of Alliance Seed CANTERRA SEEDS is poised for its next chapter and were looking for a passionatesales leader to help us write it. If you believe that business is about people that great service starts with genuine care and that your success should be measured by the trust of your customers this could be the role that lets you bring all of that and more to life.

At CANTERRA SEEDS we dont just believe in what we do we believe in why we do it : Our Why statement is To Grow Connection One Field At A Time.

About the Role

As Sales Manager - Pedigreed Seed Business Unit you will lead the strategy structure and sales process for CANTERRA SEEDS and Alliance Seeds cereals pulses and special crops portfolio. This is a high-impact leadership role focused on integration innovation and growth across Western Canada. Youll bring clarity and cohesion to a growing team and product line while continuing to nurture the trusted relationships that are at the heart of our success.

What Youll Do

• Lead business planning and go-to-market strategies across pedigreed cereals pulses and special crops
• Manage sales structure territory planning and team coaching for both the CANTERRA SEEDS and Alliance Seed portfolios
• Build and maintain relationships with seed growers wholesale customers and retail partners
• Guide and support a team of Territory Managers across multiple provinces
• Work instep with our Product Managers to execute product strategy to sales
• Collaborate cross-functionally with Marketing Operations and IT teams to elevate sales enablement tools and processes
• Act as a connector between breeding partners (such as Limagrain Cereals Research Canada) product development and customer-facing teams
• Support digital transformation through adoption and evolution of The Hub (our CRM and digital platform)
• Ensure alignment between brands and teams post-acquisition bringing consistency clarity and shared vision

What You Bring

• At least 8 years of progressive experience in agriculture ideally in seed crop protection or crop inputs
• Demonstrated success in leading sales teams developing go-to-market strategies and driving business development
• A passion for agriculture and a genuine desire to assist our seed growers and customers not just sell to them
• High emotional intelligence and comfort with complexity ambiguity and change
• Ability to coach mentor and inspire a geographically distributed team
• Confidence navigating CRM systems data-informed sales and emerging agtech tools
• A growth mindset and an entrepreneurial spirit someone who thrives in a dynamic environment
• A CCA or designation would be an asset.

For more information or to submit your resume please reach out to Gail Eckert at Summit Search Group

Summit Search Group has a strong commitment to Diversity Equality and Inclusion. We strive for continuous development modeling inclusive behaviors and proactively managing bias throughout our process.

Required Experience

Manager

Key Skills

• Business Development
• Children Activity
• Corporate Sales
• ABB
• Inspection
• Corporate Development

Employment Type

• Full Time

Experience

• years

Vacancy

• 1