Remote SDR: AI-Driven Prospecting for B2B SaaS

Procedureflow; New Brunswick; Hybrid; CAD 50,000 - 75,000; Full time

Benefits offered by this job

Competitive Salary

Benefits From Day One

Paternal Leave Top-Up

Retirement Savings – employer matching

Employee Stock Options

Home Office Equipment

Positive Team Culture

Job summary

ProcedureFlow is seeking a Sales Development Representative (SDR) to join a growing BDR team. This outbound-focused role uses a phone-first approach to book meetings and build pipeline, with AI aiding research and workflow orchestration to increase efficiency.

You will target healthcare, government, utilities, financial services, and retail sectors across Canada. You’ll be comfortable on the phone, execute multi-channel outreach, and work closely with sales and marketing to refine messaging and

Qualifications

• 1+ year experience in an SDR/BDR or outbound sales role.
• Familiar with using AI as a daily sales tool and interpreting its outputs.
• Excellent written and verbal communication with senior stakeholders.

Responsibilities

• Make high-volume outbound calls daily to prospect and book meetings.
• Research target accounts using AI and data sources to tailor outreach.
• Orchestrate outbound workflows with AI for account selection and messaging.
• Review AI-generated research for accuracy and brand voice before outreach.
• Book qualified meetings with senior and director-level contacts.
• Coordinate multi-channel outreach across phone, email, and LinkedIn.
• Maintain an organized prospect list for ongoing campaigns.
• Qualify inbound leads from marketing and events.
• Log activity and next steps in the CRM.
• Collaborate with sales and marketing on ICP and campaigns.

Skills

Phone outreach

AI-assisted prospecting

Account research

Targeted outreach

CRM experience

Education

Business/Marketing degree

Tools

Salesforce CRM

Salesloft/Outreach

Job description

ProcedureFlow is seeking a Sales Development Representative (SDR) to join a growing BDR team. This outbound-focused role uses a phone-first approach to book meetings and build pipeline, with AI aiding research and workflow orchestration to increase efficiency.

You will target healthcare, government, utilities, financial services, and retail sectors across Canada. You’ll be comfortable on the phone, execute multi-channel outreach, and work closely with sales and marketing to refine messaging and