Remote-Ready Senior Product Marketing Lead — Growth & Messaging

Dash Social; Remote; CAD 80,000 - 110,000; Full time

Job summary

A leading social media management platform in Halifax is looking for a Senior Product Marketing Manager to lead product marketing efforts. This role requires over 7 years of experience in marketing, with a focus on B2B SaaS product marketing. You will define positioning, messaging, and narratives while collaborating across teams to drive product adoption and growth. Attractive benefits include health and dental, flexible working hours, and a supportive, innovative work culture that values diversity.

Benefits

Health and dental benefits for you and your family

Flexible working hours and location

RRSP / 401(k) matching

Annual mental health benefit

Parental leave top‑up plan

Qualifications

• 7+ years total experience in marketing or product marketing.
• 3-5 years of experience in B2B SaaS product marketing.
• Proven track record in developing GTM strategies that drive adoption.

Responsibilities

• Own positioning, messaging, and narratives for product marketing.
• Build a value-first messaging framework.
• Drive launch readiness and conduct market analysis.

Skills

B2B SaaS product marketing experience

Competitive analysis

Communication and storytelling skills

Job description

A leading social media management platform in Halifax is looking for a Senior Product Marketing Manager to lead product marketing efforts. This role requires over 7 years of experience in marketing, with a focus on B2B SaaS product marketing. You will define positioning, messaging, and narratives while collaborating across teams to drive product adoption and growth. Attractive benefits include health and dental, flexible working hours, and a supportive, innovative work culture that values diversity.