Remote GTM Strategy & Ops Lead for Growth

Affirm; London; On-site; CAD 117,000 - 167,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP - Employee Stock Purchase Plan

Job summary

Affirm in Canada is building a remote-first GTM organization to drive adoption of new product features through pricing, packaging, and field enablement. As a Lead, you own go-to-market for a product line end to end, from rollout design to enablement and adoption tracking.

You collaborate with Product, Pricing, PMM, Legal, Rev Ops, and Sales, turning vague inputs into executable plans. Strong analytical instincts and a track record of delivering cross-functional GTM motions in FinTech or SaaS are

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales operations.
• Experience owning a go-to-market motion end to end, from rollout to adoption.
• Ability to translate inputs into executable plans for the field.
• Familiarity with merchant, payments, or fintech ecosystems is a must-have.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — the exec 'why it matters,' the customer value proposition, and the rep's reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

Go-to-market strategy

Product marketing

Cross-functional collaboration

Data-driven analysis

Job description

Affirm in Canada is building a remote-first GTM organization to drive adoption of new product features through pricing, packaging, and field enablement. As a Lead, you own go-to-market for a product line end to end, from rollout design to enablement and adoption tracking.

You collaborate with Product, Pricing, PMM, Legal, Rev Ops, and Sales, turning vague inputs into executable plans. Strong analytical instincts and a track record of delivering cross-functional GTM motions in FinTech or SaaS are