Remote GTM Strategy Lead - FinTech Growth & Enablement

Affirm; Saskatoon; On-site; CAD 117,000 - 167,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is reinventing credit to be honest and friendly, offering buy now, pay later with transparent terms. The Revenue Team drives growth through partnerships, pricing, and go-to-market execution across merchants and consumers.

The GTM Strategy & Operations role is an individual contributor who owns go-to-market end to end for a product line, turning inputs into a practical rollout, enablement, and tracking plan for the field.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Owned a go-to-market motion or product line end to end, including rollout and adoption.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Able to translate product and pricing strategy into practical, field-ready execution.
• Clear, action-oriented writing and speaking.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — executive rationale, customer value proposition, and reps' reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

Go-to-market strategy

Product marketing

Revenue operations

Cross-functional collaboration

Analytical mindset

Job description

Affirm is reinventing credit to be honest and friendly, offering buy now, pay later with transparent terms. The Revenue Team drives growth through partnerships, pricing, and go-to-market execution across merchants and consumers.

The GTM Strategy & Operations role is an individual contributor who owns go-to-market end to end for a product line, turning inputs into a practical rollout, enablement, and tracking plan for the field.