Remote GTM Strategy & Operations Lead

Affirm; Calgary; On-site; CAD 117,000 - 167,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without hidden fees or compounding interest. This remote-first role sits on the Revenue Team, shaping GTM strategy and operations for a high-growth fintech.

The Lead owns go-to-market for a product line end to end, turning inputs from Product, Pricing, and PMM into rollout plans, enablement, and field-ready playbooks while tracking adoption and performance.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Experience owning a go-to-market motion end to end within a defined scope.
• Cross-functional collaboration with Product, PMM, Sales, Analytics, Legal or Pricing.
• Ability to translate strategy into practical, field-ready execution.
• Familiarity with merchant, payments, or fintech ecosystems.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target.
• Turn inputs from cross-functional stakeholders into a coherent GTM strategy and track adoption against goal.
• Navigate different stakeholder perspectives — executive rationale, customer value, and reps' reasons to believe.
• Build and maintain materials, processes, and playbooks the field needs.
• Synthesize field feedback into product-marketing recommendations.
• Analyze performance data to identify launch stalls and flag risks early.

Job description

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without hidden fees or compounding interest. This remote-first role sits on the Revenue Team, shaping GTM strategy and operations for a high-growth fintech.

The Lead owns go-to-market for a product line end to end, turning inputs from Product, Pricing, and PMM into rollout plans, enablement, and field-ready playbooks while tracking adoption and performance.