Remote GTM Strategy & Operations Lead

Affirm; San Juan de Terranova; On-site; CAD 117,000 - 167,000; Full time

Benefits offered by this job

Health benefits

Remote-first culture

Annual pay transparency

Job summary

Affirm is a remote-first company redefining credit. The Revenue Team drives growth across partnerships, pricing, and go-to-market execution.

The Role: GTM Strategy & Operations Lead owns end-to-end go-to-market for a product line, collaborating with Product, PMM, Legal, Rev Ops, and Pricing to design rollout, enablement, and adoption. As an individual contributor, you translate inputs into executable plans, track adoption, and build the materials the field needs.

Qualifications

• 6+ years of go-to-market strategy, product marketing, revenue, or sales operations experience.
• Experience owning a go-to-market motion end to end.
• Ability to turn vague instructions into actionable plans.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Strong written and verbal communication in a fast-paced environment.
• Familiarity with merchant payments or fintech ecosystems.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and adoption target.
• Translate inputs from cross-functional stakeholders into a coherent GTM strategy and track adoption against goals.
• Navigate multiple perspectives on a launch to align exec, customer value, and rep beliefs.
• Build and maintain materials, processes, and playbooks for the field.
• Collaborate with Product Marketing to turn field feedback into recommendations.
• Analyze performance data to identify adoption risks and optimization opportunities.

Skills

Go-to-market strategy

Cross-functional collaboration

Data-driven decisions

Clear communication

FinTech/payments knowledge

Job description

Affirm is a remote-first company redefining credit. The Revenue Team drives growth across partnerships, pricing, and go-to-market execution.

The Role: GTM Strategy & Operations Lead owns end-to-end go-to-market for a product line, collaborating with Product, PMM, Legal, Rev Ops, and Pricing to design rollout, enablement, and adoption. As an individual contributor, you translate inputs into executable plans, track adoption, and build the materials the field needs.