Remote GTM Strategy Lead – FinTech Growth

Affirm; Hamilton; On-site; CAD 117,000 - 167,000; Full time

Benefits offered by this job

Health coverage

Flexible Spending Wallets

Time off

Employee stock purchase plan

Job summary

Affirm is reinventing credit to be more honest and friendly, enabling buy-now-pay-later with transparent terms. The Revenue Team drives growth through partnerships, pricing, and go-to-market execution across ecommerce, in-store, telesales, and the Affirm app.

The Lead, GTM Strategy & Operations, owns end-to-end go-to-market for a product line or segment, turning inputs into a practical rollout, enablement, and metrics plan for the field.

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales operations.
• Track record owning a go-to-market motion end to end within a defined scope.
• Able to translate vague instructions into actionable plans for field execution.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Strong written and spoken communication; comfortable with ambiguity.
• Familiarity with merchant, payments, or fintech ecosystems is a must-have.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and adoption targets.
• Turn inputs from cross-functional stakeholders into a coherent GTM strategy and track adoption against goals.
• Navigate multiple perspectives on launches — executive rationale, customer value, and rep belief.
• Build and maintain materials, processes, and playbooks the field needs.
• Synthesize field feedback into recommendations for Product Marketing.
• Analyze performance data to identify stalls and flag risks early.

Skills

GTM strategy

Product marketing

Revenue ops

Sales operations

FinTech / SaaS

Cross-functional collaboration

Job description

Affirm is reinventing credit to be more honest and friendly, enabling buy-now-pay-later with transparent terms. The Revenue Team drives growth through partnerships, pricing, and go-to-market execution across ecommerce, in-store, telesales, and the Affirm app.

The Lead, GTM Strategy & Operations, owns end-to-end go-to-market for a product line or segment, turning inputs into a practical rollout, enablement, and metrics plan for the field.