Remote Expansion Marketing Lead - SaaS Growth

FreshBooks; Toronto; On-site; CAD 102,000 - 120,000; Full time

Benefits offered by this job

Comprehensive health benefits

Equity grant

Home office credit

Flexible vacation

Job summary

FreshBooks is seeking a Senior Manager, Expansion, to architect and own marketing programs that drive revenue growth across core subscriptions, payroll, payments and financial services. You will orchestrate customer communications globally, balancing high-conversion performance with an premium user experience, while aligning with product and revenue teams.

You will lead lifecycle initiatives, governance, and calendar management, driving ARPU and retention with advanced analytics and

Qualifications

• 7+ years in lifecycle, CRM, or revenue marketing, with 3+ years in post-upgrade expansion in a SaaS environment.
• Proven track record managing complex customer contact strategies and global calendars.
• Fluent in SaaS unit economics: cohort retention, ARPU, expansion rates; can translate to growth models.
• Experience building expansion playbooks, scalable experimentation, and standardized reporting.
• Ability to align cross-functional teams around goals and tell a data-driven story.

Responsibilities

• Own end-to-end lifecycle for existing customers, including reengagement and multi-product adoption.
• Define global contact policies and frequency caps to balance value with user experience.
• Manage master customer communication calendar and prioritize high-impact expansion initiatives.
• Take accountability for expansion targets by filtering opportunities with strongest P&L impact.
• Lead funnel analysis to identify friction points and drive in-app growth with Product.
• Advise on pricing, packaging and GTM plans; translate business objectives into lifecycle programs.
• Build the expansion marketing playbook with standardized experiments and measurement baselines.
• Lead a data-driven experimentation roadmap tied to KPIs like multi-product attach and first-year retention.
• Perform other duties as assigned.

Skills

Lifecycle marketing

CRM & Revenue marketing

Expansion post-upgrade

Strategic governance

Analytical rigor

SaaS unit economics

Cross-functional influence

Executive leadership

Experimentation frameworks

Retention programs

Job description

FreshBooks is seeking a Senior Manager, Expansion, to architect and own marketing programs that drive revenue growth across core subscriptions, payroll, payments and financial services. You will orchestrate customer communications globally, balancing high-conversion performance with an premium user experience, while aligning with product and revenue teams.

You will lead lifecycle initiatives, governance, and calendar management, driving ARPU and retention with advanced analytics and