Staff Marketing Manager, Accountant Growth Marketing

Intuit Canada; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Intuit Canada is seeking a hands-on, strategic marketer to design and execute go-to-market plays that accelerate growth in the Emerging Mid-Market segment through our network of accountants. You will translate business priorities into integrated marketing programs, working with Sales to drive pipeline and revenue.

You will collaborate with Sales, Product Marketing, Customer Success and Analytics to develop AI-driven campaigns, manage ABM programs and nurture initiatives from concept to outcome

Qualifications

• Experience building ABM and lead nurture programs.
• Ability to leverage AI signals for account scoring and targeting.
• Strong collaboration with Sales, Product Marketing and Analytics.

Responsibilities

• Strategy and planning - develop and execute data- and AI-driven ABM and lead nurture strategies.
• Develop and execute integrated GTM plays with AI propensity to score and tier accounts.
• Design ABM programs (1:1, 1:few, 1:many) across email, webinars, paid media and events.
• Collaborate with Sales, Product Marketing and Analytics to refine audiences and messaging.
• Partner with Marketing Ops and Sales Ops to track funnel performance and health.
• Use data and insights to optimize programs and scale successful plays.
• Contribute to campaign planning and quarterly reviews with investment insights.
• Champion alignment across Marketing, BDR, and Sales motions.

Skills

ABM strategy

Lead nurturing

AI-driven campaigns

Cross-functional collaboration

Sales & Marketing alignment

Tools

Marketing automation

CRM

Job description

Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With tens of millions of customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

We're seeking a hands-on, strategic marketer to help design and execute go-to-market plays that accelerate growth in Intuit's Emerging Mid-Market segment through our valuable and influential network of accountants. In this role, you'll help translate business priorities into integrated Marketing programs for high-value accounts, working closely with Sales to drive pipeline and revenue-while also nurturing leads through the Sales funnel. You'll work across the organization with internal partners like Sales, Product Marketing, Customer Success and Analytics, as well as external agencies to develop and execute high-impact, AI-driven campaigns in a fast-paced environment. The ideal candidate will have a track record for developing and launching demand gen and nurture campaigns tailored to the buyer journey, effectively combining Sales and Marketing motions and seeing programs through from idea to outcome.

Responsibilities

• Strategy and planning- develop and execute data- and AI-driven Account-Based Marketing (ABM) and lead nurture strategies, including identifying target accounts, setting goals, and mapping customer journeys.
• Develop and execute integrated GTM plays - use AI propensity and intent signals to score and tier accounts dynamically, then package AI-assisted campaigns, plays, and personalized content to move accounts between tiers and help deliver channel commercial targets.
• Support the design and delivery of ABM programs (1:1, 1:few, and 1:many) tailored to specific account clusters and industry segments across channels including email marketing, webinars, paid media and events.
• Collaborate with Sales, Product Marketing and Analytics to define target audiences, refine messaging, and ensure alignment and seamless execution from lead generation to customer acquisition.
• Partner with Marketing Ops and Sales Ops to maintain visibility into funnel performance, lead flow, and conversion health across the Emerging Mid-Market segment.
• Use data and insights to identify what's working, where to optimize, and how to scale successful plays across accounts and channels.
• Contribute to campaign planning and quarterly business reviews, bringing insights that inform investment and prioritization.
• Champion clarity and collaboration across teams - ensuring Marketing, BDR, and Sales motions are aligned around shared goals.