Head of Marketing

STA; Vancouver; On-site; CAD 140,000 - 190,000; Full time

Job summary

STA in Vancouver seeks a Head of Marketing to build and lead the marketing function from the ground up, shaping strategy, branding, and demand generation.

This strategic, hands-on leader will partner with Sales, Customer Success, and Product to drive awareness, pipeline, and market leadership, translating complex technology into clear customer value propositions. You will set direction for category leadership and create campaigns that scale growth across markets.

Qualifications

• 5+ years of marketing experience in software/technology space.
• Exposure to demand generation, product marketing, branding & messaging and driving measurable business outcomes
• A strategic thinker with a hands-on approach, and a commercial mindset where business impact/ROI is top of mind

Responsibilities

• Build & Own the Marketing Strategy - Develop and execute a comprehensive marketing strategy aligned with company growth objectives.
• Demand Generation & Pipeline Growth - Create and optimize programs that generate qualified pipeline and support sales growth
• Brand Marketing & Market Awareness - Elevate the company’s brand presence and establish category leadership by develop compelling brand messaging, creative direction, and campaigns
• Product Marketing - Translate complex technology and data capabilities into clear customer value propositions

Skills

Marketing leadership

Demand generation

Product marketing

Branding & messaging

ROI focus

Strategic thinking

Hands-on leadership

Job description

Our client is a leading location intelligence and marketing planning software company transforming how leading enterprises make smarter real estate, site selection, and expansion decisions through predictive analytics, geospatial intelligence, and data-driven insights. They have 200+ enterprise customers across restaurant, retail, and healthcare industries with 99% net revenue retention and ~$20M in ARR.

About the opportunity

We are seeking a Head of Marketing to build and lead the company’s marketing function from the ground up. This is a highly strategic and hands‑on leadership role responsible for developing the marketing strategy, strengthening brand awareness, creating demand generation programs, and building the foundation for scalable growth. You will own marketing end-to-end, partnering closely with Sales, Customer Success, and Product to drive awareness, pipeline, customer expansion, and market leadership.

• Build & Own the Marketing Strategy - Develop and execute a comprehensive marketing strategy aligned with company growth objectives.
• Demand Generation & Pipeline Growth - Create and optimize programs that generate qualified pipeline and support sales growth
• Brand Marketing & Market Awareness - Elevate the company’s brand presence and establish category leadership by develop compelling brand messaging, creative direction, and campaigns
• Product Marketing - Translate complex technology and data capabilities into clear customer value propositions

What We're Looking for:

We are looking for an entrepreneurial marketing leader who is excited by the opportunity to build something meaningful.

• 5+ years of marketing experience in software/technology space
• Exposure to demand generation, product marketing, branding & messaging and driving measurable business outcomes
• A strategic thinker with a hands‑on approach, and a commercial mindset where business impact/ROI is top of mind