Remote B2B Demand Gen Specialist

Jobgether SRL; Toronto; Hybrid; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Remote work flexibility

Contract opportunity (12-month)

Job summary

Lever, Inc. is seeking a Demand Marketing Specialist to plan, execute, and optimize integrated B2B campaigns that drive demand, nurture leads, and strengthen the sales pipeline. This fully remote role collaborates with marketing and sales teams across global go‑to‑market initiatives.

You will manage email nurture programs, coordinate webinars, develop assets, and analyze campaign performance while balancing creativity with data‑driven optimization in a fast‑paced software environment.

Qualifications

• 2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, or event marketing.
• Hands-on experience developing and managing email campaigns and nurture workflows through marketing automation platforms such as Marketo.
• Experience coordinating marketing programs, managing multiple projects across priorities.
• Strong analytical capabilities to interpret data and optimize performance.
• Excellent written, verbal, and visual communication skills.
• Strong organizational and project management skills.
• Self-motivated, independent, and able to work in a matrixed marketing organization.
• Ability to build relationships across marketing, sales, and other functions.
• Comfortable working remotely in Canada with occasional HQ visits.

Responsibilities

• Support demand generation strategy and execution aligned with GTM objectives.
• Coordinate planning, execution, and optimization of marketing campaigns.
• Create campaign assets and maintain resource centers for easy access.
• Manage webinar-related projects and support event delivery.
• Develop and manage email campaigns and nurture streams.
• Collaborate with sales and marketing stakeholders to align campaigns.
• Monitor campaign metrics, evaluate lead quality, and identify optimization opportunities.
• Continuously optimize programs to ensure qualified leads and pipeline growth.
• Research marketing opportunities, events, and emerging tech to reach target audiences.
• Share performance insights with stakeholders and support broader marketing initiatives.

Skills

Analytical skills

Communication

Organization

Initiative

Collaboration

Adaptability

Problem-solving

Tools

Marketo

Job description

Lever, Inc. is seeking a Demand Marketing Specialist to plan, execute, and optimize integrated B2B campaigns that drive demand, nurture leads, and strengthen the sales pipeline. This fully remote role collaborates with marketing and sales teams across global go‑to‑market initiatives.

You will manage email nurture programs, coordinate webinars, develop assets, and analyze campaign performance while balancing creativity with data‑driven optimization in a fast‑paced software environment.